Football
Serie A teams up with government to sell ‘best of Italy’ during international broadcasts
Lega Serie A has stepped up its internationalisation plans by teaming up with the Ministry of Foreign Affairs and International Cooperation (Maeci) and the Italian Trade Agency (ICE) on a project promoting…
Chile FA set to drop title sponsor, clubs react to online betting clampdown
The Chilean Football Federation (ANFP) has indicated that it will abide by a Supreme Court ruling that would enforce the termination of its multi-million dollar sponsorship deal with online betting firm…
ARD, ZDF tie down rights to Germany’s national team
German public-service broadcasters ARD and ZDF have announced a new deal with Uefa for rights to Germany's men’s national team matches.
EFL continues strong commercial momentum with 5-year Kellogg’s deal
The English Football League (EFL) has continued its strong recent commercial momentum with a five-year sponsorship deal with Kellogg’s.
2026 World Cup co-hosts launch action against price-fixing
The United States Justice Department (DOJ) is to work with its counterparts in Mexico and Canada to tackle any "collusive schemes" involving goods or services connected to the 2026 Fifa World Cup as it…
Canal Plus tells LFP it won’t bid in Ligue 1 rights auction
Canal Plus, the pay-TV broadcaster which has aired Ligue 1 action since 1984, has this morning informed the French Professional Football League (LFP) that it will not bid during its domestic rights tender
LFP international executive Godin named Valenciennes CEO
Yoann Godin, director of partnerships and global network at France’s Professional Football League (LFP), is joining Ligue 2 club Valenciennes as its new chief executive.
Levy: Tottenham ‘not as tied’ to finding stadium sponsor as before
Tottenham Hotspur is “not as tied” to identifying a naming sponsor for its new £1bn ($1.2bn) stadium having derived a marketing benefit from keeping the arena brand clean, according to chairman Daniel Levy.
CAF kicks off new sponsorship era with Tecno deal
Chinese smartphone brand Tecno has become a sponsor of the Africa Cup of Nations after striking a deal with the Confederation of African Football (CAF)
Premier League to vote on more games in next domestic TV cycle, closer to EFL distribution deal
Premier League clubs will meet next week to vote on the number of games to be sold in the next domestic TV packages starting in 2025, and are moving closer to a deal with the English Football League (EFL)…
Hisense extends with PSG as Chinese brand’s TV sales soar
Chinese electronic appliance company Hisense has extended its global sponsorship of French Ligue 1 club Paris Saint-Germain for another two years as it continues to use sport to increase brand awareness
Canal Plus makes pre-emptive strike with Premier League renewal in midst of Ligue 1 tender
Pay-television broadcaster Canal Plus has hailed the importance of the English Premier League to its audience, after retaining exclusive rights in France just as domestic rights to Ligue 1 are on the market
Rubiales ally fired as RFEF hails ‘new stage’ in relations with women’s team
Andreu Camps, a close ally of disgraced former president Luis Rubiales, has been dismissed as general secretary of the Spanish Football Federation (RFEF), as the governing body announced a "new stage"…
Chelsea ‘raises $500m’ in equity investment from Ares
Chelsea has raised $500m (€466.7m) in fresh investment from US fund Ares Management as the club’s American owners seek to expand their multi-club network after spending more than $1bn on player transfers since buying the Premier League club from Russian Roman Abramovich in May 2022.
EXCLUSIVE: Heineken 0.0 to end Europa League and Conference League deals next year
Heineken’s non-alcoholic beer brand Heineken 0.0 will not extend its sponsorship of the Uefa Europa League and Conference League after its current deal expires at the end of the 2023-24 season.
Fite nets first football rights deal in Europe
Streaming platform Fite has secured exclusive rights to the AFC Champions League for two seasons in the UK and Ireland, Belgium, France and the Netherlands, more than a year after its proposed deal for…
CSM senior executive Erskine takes top commercial job at Aston Villa
Ron Erskine, the experienced commercial executive who counts the Octagon and CSM Sport & Entertainment agencies as former employers, has joined Aston Villa as chief commercial officer (CCO)
Octagon delivers UPS sponsorship agreement for Liverpool
Premier League side Liverpool has added its third new sponsor in recent months with the signing of global delivery service UPS