Football

Football
Media

A seven-year broadcast rights deal announced by Football Kenya Federation (FKF) with the Tanzania-based Azam Media has been met with a mixture of praise and scepticism from Kenyan Premier League (KPL)…
Football
Sponsorship & Marketing

Betway has become the ‘Official Global Betting Partner’ of the Arsenal men’s team in the latest betting sector move among English Premier League clubs this season.
Football
Media

The German Football League (DFL) has sought to increase the Bundesliga’s value to international broadcasters through the launch of a whip-around show for overseas audiences.
Football
Media

Fresh off the back of retaining Danish Superliga rights, Viaplay has set its sights on keeping the Uefa Champions League on its screens in Denmark as it plots a path back to profitability
Football
Industry Moves

The Danish Football Association (DBU) has parted ways with its chief commercial officer Tobias Hoff just over a year into his post
Football
Sports Betting

The Brazilian Football Confederation (CBF) has won a key court ruling in its fight to sell in-stadium advertising to multiple betting companies at Campeonato Brasileiro matches in opposition to the league’s ‘…
Football
Sponsorship & Marketing

Burnley FC has struck a sleeve sponsorship deal with US-based digital trading platform Uphold, leaving Chelsea FC as the only club in the English Premier League not to have sold the inventory
Football
Media

Pluto TV, the free, ad-supported streaming service owned by media group Paramount Global, will show the Conmebol Libertadores Femenina for the second successive year, after securing rights across Brazil…
Football
Sponsorship & Marketing

English Premier League club Nottingham Forest has ended its long-running saga to find a front-of-shirt sponsor by agreeing a two-year deal with Asian betting brand Kaiyun.
Football
Events

Globe Soccer, the organisation behind Dubai's prestigious Globe Soccer Awards, has signed a landmark five-year agreement with Spain’s LALIGA.
Football
Media

Brazilian broadcaster Globo will hold rights to the home matches of nine out of the ten South American nations aiming to qualify for the 2026 Fifa World Cup
Football
Host Broadcast & Production

Uefa will not produce coverage of Euro 2024 in native ultra high-definition (UHD), instead opting for a single ‘multi-purpose’ broadcast format, SportBusiness can disclose.
Football
Sponsorship & Marketing

UK home appliances manufacturer Gtech has strengthened its presence in the Premier League market by agreeing a sleeve sponsorship deal with Sheffield United.
Football
Media

TV2, the government-owned broadcaster in Denmark, and Viaplay have landed domestic media rights to the Danish Superliga in new six-year deals that strengthen the embattled latter's portfolio ahead of any…
Football
Sponsorship & Marketing

Country tourism board Visit Rwanda has struck another high-profile football sponsorship after announcing a new five-year deal with Bayern Munich
Football
Events

Saudi Arabia has strengthened its ties to African football with the announcement that the 2023 African Super Cup will be played in the Saudi city of Taif next month
Football
Media

Lega Serie A has launched its first request for proposal (RFP) for its forthcoming international rights sales cycle by going to market in Germany, Austria and Switzerland
Football
Sponsorship & Marketing

Inter Miami CF of Major League Soccer and Royal Caribbean International have signed a multi-year sponsorship that makes Royal Caribbean the club's Main Partner and Official Vacation Partner