Football
Bayern’s Jung: It can’t just be down to us and Dortmund to grow league abroad
The German Football League (DFL) has been urged to take a more hands-on approach to organising pre-season tours for top-flight clubs as part of wider internationalisation plans to enhance the commercial…
Monaco agrees Royal Caribbean, Teddy Smith kit sponsorship deals
AS Monaco has agreed new sponsorship deals with global cruise line Royal Caribbean and fashion brand Teddy Smith
Fifa looks to leverage Australian ratings momentum with World Cup tenders
Fifa is looking to take advantage of football euphoria in Australia with the launch today (Monday) of separate invitations to tender for the media rights to the men's World Cup in 2026 and women's edition…
JD Sports adds Sevilla to portfolio of club sleeve deals
JD Sports has continued its recent sponsorship drive by acquiring the sleeve sponsor rights at LaLiga club Sevilla
AFC revamps men’s club competitions, launches Women’s Champions League
The Asian Football Confederation (AFC) has today (Monday) signed off on an overhaul of its men’s club competitions, along with announcing the introduction of a Women’s Champions League.
DeWalt continues in sponsorship with AFC Bournemouth sleeve renewal
Stanley Black & Decker-owned power tools brand DeWalt has renewed as official shirt sleeve sponsor of Premier League club AFC Bournemouth for the 2023-24 season
DAZN aligns with Canal Plus on French market entry ahead of Ligue 1 tender
DAZN has entered the French market with live Ligue 1 coverage through a distribution deal with Canal Plus announced just one month before the launch of the league’s domestic tender for the next rights c…
Now TV goes direct to renew LaLiga rights in Hong Kong
Now TV, the pay-television arm of Hong Kong Telecom and its parent company PCCW, has renewed its LaLiga rights as part of a new three-year deal with the Spanish football league
CazéTV to stream one Bundesliga match per week
CazéTV, the YouTube channel of Brazilian influencer Casimiro, has acquired a package of rights to German football's Bundesliga for the 2023-24 season.
Barcelona re-sells economic ‘lever’ to raise €120m, plans US flotation of ‘Barça Media’
FC Barcelona has announced the sale of a 29.5-per-cent stake in its digital business Barça Vision to German-based Libero Football Finance and Dutch investment firm Nipa Capital in a deal that will raise €120m ($132m) ahead of the new LaLiga season.
AS Monaco leverages virtual advertising to strike 6686 deal
AS Monaco will use virtual advertising to activate a three-year sponsorship deal with betting firm 6686 covering the Asia region
Women’s Serie A agrees six-figure free-to-air, international deals
Italian public-service broadcaster Rai has been awarded free-to-air rights to the Women’s Serie A while the more lucrative pay-TV package remains unsold and the international rights have once again been a…
Shinai nets exclusive digital rights to Uefa club competitions
Chinese media group Shinai Sports has announced an exclusive digital rights deal for Uefa club competitions for the 2023-24 season, bolstering its portfolio of top-tier football properties
PSG strikes global sponsorship deal with Yassir
French Ligue 1 club Paris Saint-Germain has announced a new three-year global sponsorship deal with North African 'super app' Yassir
Strong Japanese contingent encourages Abema to renew Bundesliga deal
The abundance of Japanese national team players in the Bundesliga has encouraged Abema, the Japanese streaming platform, to commit to another season of showing Germany's top football league
DFL promotes Beisiegel to leading broadcast rights role
The German Football League (DFL) has announced the promotions of Marcus Beisiegel and Vito Esposito, helping to fill the positions left vacant by the internal appointments of Steffen Merkel and Marc Lenz…
Konami retains LaLiga foothold via Barça renewal
Konami has extended its agreement with FC Barcelona as rival footbal game developer EA Sports begins its title sponsorship of LaLiga
Atlético Madrid replaces WhaleFin with PIF-owned Riyadh Air on shirtfront
Spanish LaLiga club Atlético Madrid has ended a six-month search for a new main shirt sponsor by announcing the fledgling Saudi Arabian airline brand Riyadh Air as its new 'Main' and 'Official Airline P…