Football

The German Football League (DFL) has been urged to take a more hands-on approach to organising pre-season tours for top-flight clubs as part of wider internationalisation plans to enhance the commercial…

AS Monaco has agreed new sponsorship deals with global cruise line Royal Caribbean and fashion brand Teddy Smith

Fifa is looking to take advantage of football euphoria in Australia with the launch today (Monday) of separate invitations to tender for the media rights to the men's World Cup in 2026 and women's edition…

JD Sports has continued its recent sponsorship drive by acquiring the sleeve sponsor rights at LaLiga club Sevilla

The Asian Football Confederation (AFC) has today (Monday) signed off on an overhaul of its men’s club competitions, along with announcing the introduction of a Women’s Champions League.

Stanley Black & Decker-owned power tools brand DeWalt has renewed as official shirt sleeve sponsor of Premier League club AFC Bournemouth for the 2023-24 season

DAZN has entered the French market with live Ligue 1 coverage through a distribution deal with Canal Plus announced just one month before the launch of the league’s domestic tender for the next rights c…

Now TV, the pay-television arm of Hong Kong Telecom and its parent company PCCW, has renewed its LaLiga rights as part of a new three-year deal with the Spanish football league

CazéTV, the YouTube channel of Brazilian influencer Casimiro, has acquired a package of rights to German football's Bundesliga for the 2023-24 season.

FC Barcelona has announced the sale of a 29.5-per-cent stake in its digital business Barça Vision to German-based Libero Football Finance and Dutch investment firm Nipa Capital in a deal that will raise €120m ($132m) ahead of the new LaLiga season.

AS Monaco will use virtual advertising to activate a three-year sponsorship deal with betting firm 6686 covering the Asia region

Italian public-service broadcaster Rai has been awarded free-to-air rights to the Women’s Serie A while the more lucrative pay-TV package remains unsold and the international rights have once again been a…

Chinese media group Shinai Sports has announced an exclusive digital rights deal for Uefa club competitions for the 2023-24 season, bolstering its portfolio of top-tier football properties

French Ligue 1 club Paris Saint-Germain has announced a new three-year global sponsorship deal with North African 'super app' Yassir

The abundance of Japanese national team players in the Bundesliga has encouraged Abema, the Japanese streaming platform, to commit to another season of showing Germany's top football league

The German Football League (DFL) has announced the promotions of Marcus Beisiegel and Vito Esposito, helping to fill the positions left vacant by the internal appointments of Steffen Merkel and Marc Lenz…

Konami has extended its agreement with FC Barcelona as rival footbal game developer EA Sports begins its title sponsorship of LaLiga

Spanish LaLiga club Atlético Madrid has ended a six-month search for a new main shirt sponsor by announcing the fledgling Saudi Arabian airline brand Riyadh Air as its new 'Main' and 'Official Airline P…