Football
LaLiga, ESPN puts focus on fans in third season of US contract
LaLiga is stepping up its efforts in the United States as it enters its third season with broadcaster ESPN by adding more content and events in English and Spanish.
ESPN entered into a $1.4bn (€1.3
Fox Sports, DAZN deals bolster IMG’s Saudi Pro League distribution
Saudi Pro League rights deals with Fox Sports in the US, Canal Plus in France and sub-Saharan Africa, Sport TV in Portugal and a multi-territory agreement with DAZN are the standout agreements secured…
QSI ‘in talks’ to sell PSG minority stake to Arctos Partners
Qatar Sports Investments, the owner of Paris Saint-Germain, has held talks with US investment fund Arctos Sports Partners over the sale of a minority stake in the Ligue 1 club
Sky Italia moves quickly for Serie C pay-TV rights
Sky Italia has secured a wide-ranging package of exclusive pay-TV rights to Italian football’s Serie C across the 2023-24 and 2024-25 seasons.
BeIN nets Champions League rights as one-year Spark deal leaves TVNZ in the cold
Uefa club competitions will not be part of the free-to-air sports offering on New Zealand's public-service broadcaster TVNZ this season, with beIN Sports having struck a sub-licensing deal with telco Spark…
LaLiga returns to profit as revenues near €2bn
LaLiga, organising body of the top two divisions of Spanish club football, has reported a profit of €12.1m for the 2022-23 season after revenues rose to almost €2bn.
Bids invited for Greek Cup broadcast rights
The Greek Football Federation (EPO) has initiated a sales process for domestic broadcast rights to the Greek Cup.
The invitation to tender covers the exclusive broadcast rights during the 2023-24 season
Chelsea finally closes in on new shirt sponsor
Chelsea looks set to kick off the new Premier League season with a front-of-shirt sponsor after all, with a lucrative agreement with Infinite Athlete, a new US brand that already has links with the club…
LaLiga TV Bar nets Uefa club competition ‘horeca’ rights
LaLiga’s channel for public establishments, LaLiga TV Bar, has acquired exclusive hospitality rights for Uefa club competitions from 2024-25 to 2026-27, beefing up its content offering and supplementing t…
Google Pixel continues football expansion with Arsenal and Liverpool sponsorships
Six weeks after announcing its English Football Association (FA) sponsorship, Google Pixel has unveiled new agreements with Arsenal and Liverpool as the brand continues to expand its football portfolio
Big fee uplifts for Saudi Pro League as multi-territory DAZN deal nears sign-off
DAZN, the international subscription sports streaming service, is closing in on a multi-territory agreement with the IMG agency over exclusive rights to the Saudi Pro League
Women’s World Cup draws mammoth audience for Seven
Australia’s latest Fifa Women’s World Cup match was one of the most-watched sports broadcasts in the country this century, according to figures released by free-to-air broadcaster Seven.
WebBeds makes first foray into sports marketing with Fulham sleeve deal
Emerging online travel marketplace WebBeds has made its first foray into sports marketing, agreeing a sleeve sponsorship deal with Premier League club Fulham FC
Fox Sports pivots WWC coverage after US exit nets 2.5m viewers
English-language coverage of the United States' defeat to Sweden at the Fifa Women's World Cup registered an average audience of 2.52 million viewers on Fox Sports
LaLiga incentivises clubs to improve broadcast content
Clubs in Spain’s LaLiga have voted in favour of a new parameter to be included in the league’s ‘audience recognition’ criteria that will consider knowledge and awareness of a club among fans.
LaL
Arsenal continues sponsorship drive with Unilever addition
Premier League club Arsenal has continued its recent flurry of commercial activity by signing up Unilever’s ‘Dirt is Good’ brand to its sponsorship portfolio.
T
EXCLUSIVE: Serie A betting rights on the market
One of European football’s most valuable betting rights properties is on the market after Lega Serie A issued a request for proposals for the contract.
Newcastle hires Liverpool exec Kane as partnerships director
Newcastle United has announced that Jonathan Kane has joined the English Premier League club as its new director of partnerships