Football
FREE PREVIEW | Fifa ‘like a kid in a sweetshop’ and proposed reforms inadequate, says former insider Schmid
Fifa’s decision to take media and marketing rights in-house was a fatal move in its descent into a mire of proven and alleged corruption, according to former high-ranking Fifa rights agent Dominik Schmid.
Where next for Fifa?
Taking commercial rights in-house compounded Fifa’s troubles and its proposed reforms don’t go anywhere near far enough. These are the thoughts of Dominik Schmid, a former industry insider who managed the federation’s commercial rights at agencies ISL, KirchSport and Infront Sports & Media.
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