Football
Common Goal and Jung von Matt SPORTS join forces for new offering to the global football industry
Common Goal and Jung von Matt SPORTS share the belief that football has the power to change the world, when the world plays together for good.
FIGC announces profit despite missing out on 2022 World Cup
The Italian Football Federation (FIGC) recorded a €2.5m profit for its 2022 financial year despite a drop in total revenue after the men’s national side failed to qualify for the Fifa World Cup in Qatar.
US women’s opener draws 6.3m viewers despite Messi clash
The United States women's national team's opening match of the 2023 Fifa Women's World Cup against Vietnam drew a total domestic viewership of 6.26 million viewers across English-language coverage on Fox and Spanish-language coverage on Telemundo.
RTL adds Euro 2024 qualifiers to football line-up
Commercial broadcaster RTL has topped up its live football offering in Germany, adding rights to 10 matches from the remainder of the Uefa Euro 2024 qualifying campaign
Singh quits FA to take Six Nations commercial role
Navin Singh has resigned from his position as commercial director at the Football Association (FA) to take up a leading role with Six Nations Rugby
Atlético-MG becomes Brazil’s ‘biggest SAF’, signs with Libra
Atlético-MG has become the latest club in Brazilian football to transition into a limited company (SAF), after the sale of 75 per cent to the newly-formed Galo Holding was approved.
Paramount+ adds Union Berlin main shirt deal to Inter Milan rights
Paramount+ has become the new main sponsor of German Bundesliga club Union Berlin as it continues to use European club football to promote its streaming service across the continent
Albanian FA launches domestic club rights tender after ripping up Oversport deal
The Albanian Football Association (FSHF) has launched an invitation to tender for domestic media rights to club competitions for the 2023-24 to 2025-26 seasons after being forced to go back into the market
Anderlecht extends stadium naming-rights deal with Lotto
RSC Anderlecht has announced a multi-year extension to its stadium naming-rights sponsorship deal with the Belgian National Lottery
GMR Marketing looks to football to establish itself in European market
GMR Marketing, the US-based experiential marketing and sponsorship activation agency, has made its biggest move to date in looking to establish itself firmly in the European market with the launch of a…
Sports betting, ecommerce among sponsorship categories on the market for Euro 2024
Uefa has opened the bidding process for commercial partners in at least four more categories for Euro 2024, as it looks to complete its sponsorship portfolio for the tournament in Germany
Fifa claims Women’s World Cup sponsorship sell-out, announces Hublot and Itaú deals
Fifa is claiming to have sold out sponsorship packages for the Women’s World Cup, which starts today (Thursday) in New Zealand and Australia, having announced late deals with watch brand Hublot and Brazilian b…
Uefa invites logistics category bids for men’s club competitions
Uefa, European football's governing body, has launched a tender process in the logistics category to sponsor its leading men's club competitions
AFA disputes Binance on contract termination, court action is next
The Argentinian Football Association has disputed claims that ‘contractual breaches’ were behind Binance’s severance of the cryptocurrency exchange’s ‘main global sponsor’ deal with the federation.
MSC Cruises fills final AC Milan shirt position, women’s team renews with Banco BPM
AC Milan has filled the final position on its men’s first team shirt for next season after announcing a sleeve sponsorship deal with MSC Cruises.
Arena Sport puts focus on local with Bosnian league retention
Arena Sport has kept hold of an important local property in the Balkans after agreeing a five-season deal for rights to the top-tier football league and cup competition in Bosnia and Herzegovina
Canal Plus puts Ekstraklasa on YouTube with no FTA deal in sight
One of the opening matches of the new Polish Ekstraklasa season will be shown on YouTube in Poland, as talks between the league's domestic broadcaster Canal Plus and TVP have failed to produce a free-to-air…
US Soccer extends Visa sponsorship to 2028
The United States Soccer Federation has announced it has extended Visa's sponsorship of the national body through 2028, emphasising that at least 50 per cent of Visa's investment will go toward the women's…