Football
Canal Plus puts Ekstraklasa on YouTube with no FTA deal in sight
One of the opening matches of the new Polish Ekstraklasa season will be shown on YouTube in Poland, as talks between the league's domestic broadcaster Canal Plus and TVP have failed to produce a free-to-air…
US Soccer extends Visa sponsorship to 2028
The United States Soccer Federation has announced it has extended Visa's sponsorship of the national body through 2028, emphasising that at least 50 per cent of Visa's investment will go toward the women's…
ISG hires eVulpa to sell LaLiga virtual advertising in Mena
ISG, the specialist virtual advertising agency owned by TGI Sport, has tasked eVulpa, a Dubai-based sports marketing agency, with selling to brands in the Middle East and North Africa during LaLiga telecasts…
1Stadia sublicenses Women’s World Cup rights to DD Sports, FanCode
Government-owned Doordarshan Sports (DD Sports) and streaming platform FanCode have both acquired rights in India to the Fifa Women’s World Cup in sublicensing deals with the US-based 1Stadia.
RCD Mallorca strengthens Japanese ties with Taica renewal
Spanish LaLiga football club RCD Mallorca has agreed a two-season extension to its main sponsor deal with Japan’s Taica Corporation.
LaLiga+ secures exclusive Copa Libertadores rights in Spain
LaLiga, organising body of the top two divisions of club football in Spain, has acquired exclusive domestic rights to South American club competition the Copa Libertadores to showcase on its streaming…
Budapest and Milan in box seat for Champions League finals
European football’s governing body Uefa has announced it has received declarations of interest from nine member associations to host club competition finals in 2026 and 2027, with Budapest’s Puskás Arén…
Real Madrid announces record turnover as stadium rebuild nears completion
Spanish LaLiga club Real Madrid has announced record revenues of €843m ($948m) for the 2022-23 season, a year-on-year increase of €121m or 17.1 per cent.
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Computer Gross adds Empoli stadium naming rights to shirt deal
Italian Serie A club Empoli has signed a three-year extension to its main shirt sponsorship agreement with computer products company Computer Gross – and expanded the deal to include the club’s stadium nam…
For Media distributing international rights to Uefa-Conmebol Club Challenge
International broadcast rights to the Uefa-Conmebol Club Challenge, a one-off match between the winners of the Uefa Europa League and the Copa Sudamericana, are being distributed by the For Media Sports…
Netflix announces US Women’s World Cup docuseries
Streaming service Netflix has announced a documentary series about the United States Women's National Team players and coaches, capturing the team's Fifa Women's World Cup run over the next month
Infront retains SPFL international rights to 2029 following tender
The international broadcast rights to the Scottish Premiership will continue to be sold by Infront until the end of the 2028-29 season after the agency emerged victorious from a recent invitation to tender…
NordicBet extends Danish second-tier title sponsorship to 2025
NordicBet, a brand of Swedish sports betting and online casino operator Betsson, has extended its title sponsorship of the 1. Division, the second tier of football in Denmark
SPFL commits to review as Rangers spat over Cinch sponsorship ends
The Scottish Professional Football League, Rangers and the Premiership club’s sponsor, Park’s of Hamilton, have agreed to withdraw their arbitration procedure relating to the SPFL’s sponsorship deal with …
Luton Town agrees Utilita main shirt sponsorship and Freenow sleeve deal
Newly promoted Premier League side Luton Town FC has announced a front-of-shirt sponsorship extension with pay-as-you-go energy supplier Utilita as the “biggest ever sponsorship deal in the club’s his…
Stihl takes Ekstraklasa sponsorship into fifth season
German power equipment manufacturer Stihl has agreed a one-season extension to its sponsorship of the Ekstraklasa, Polish football’s top tier.
Private talks ensue after Coppa Italia rights bids fall short
Lega Serie A has opted to engage in private negotiations with two broadcasters over the sale of domestic Coppa Italia and Supercoppa Italiana rights between 2024-25 and 2026-27
Kings League expands with Americas venture
The Kings League, the Spanish seven-a-side football competition organised by the Kosmos agency, has announced its expansion to the Americas