Football
Liga Portugal unveils Betclic title sponsorship as Bwin exits
Liga Portugal has announced that online gambling and sports betting company Betclic has taken over as title sponsor to the top division of Portuguese football
EFL adds whiskey brand Jameson as new sponsor
The English Football League (EFL) has agreed a sponsorship deal with Irish whiskey brand Jameson
CAF to drop ‘Super League’ name from new club competition
Patrice Motsepe, president of the Confederation of African Football (CAF), has revealed that the organisation’s new Super League club competition will adopt a different name to avoid negative connotations w…
PepsiCo agrees ‘strategic partnership’ with EA Sports FC
PepsiCo has secured a multi-year agreement with EA Sports FC, the successor to the FIFA video game franchise, that will see its Pepsi, Gatorade and Lay’s brands promoted on the platform.
RFEF ordered to pay Mediapro €12.3m in Copa del Rey rights case
A court has ordered the Spanish Football Federation (RFEF) to pay €12.3m ($13.6
BodyArmor becomes official sports drink of Leagues Cup
BodyArmor has been named the official sports drink partner of the inaugural Leagues Cup tournament
RFEF cancels VAR tender after Mediapro ruling
The Spanish Football Federation (RFEF) has cancelled an invitation to tender process for its video assistant referee (VAR) services amid the ongoing legal process between it and the Mediapro agency and…
TFF brings in Hypercube to propose revamp of Turkish club football
Domestic football in Turkey could be set for a structural overhaul after the Turkish Football Federation (TFF) called on the expertise of Hypercube, the Dutch consultancy that has helped design competitions…
Bundesliga doubles French-language options in sub-Saharan Africa with New World TV
New World TV, the Togo-based satellite broadcaster, has acquired German club football rights in 22 countries across sub-Saharan Africa in a three-year, non-exclusive deal
IMG to produce BBC’s Women’s World Cup coverage
UK public-service broadcaster the BBC has appointed the IMG agency to produce its coverage of the Fifa Women’s World Cup, which will take place in Australia and New Zealand from July 20 to August 20.
MSC steps up as main sponsor of Napoli, eBay signs sleeve deal
MSC Cruises has expanded its sponsorship deal with Napoli to take on premier front-of-shirt branding rights, while e-commerce platform eBay has been unveiled as the new sleeve sponsor of the reigning Serie…
LFF signs three Libra defectors to strengthen grip on Brazilian football
Four Campeonato Brasileiro Série A clubs have signed an agreement with Liga Forte Futebol (LFF), enhancing the group's bid to control commercial operations in football in the country.
Serie A eyes North American growth via Roc Nation Sports partnership
Lega Serie A and talent agency Roc Nation Sports International (RSNI) have announced a strategic partnership to enhance the Italian league's reach into North America
NWSL agrees Therabody sponsorship
The National Women's Soccer League has announced the sponsorship of wellness technology company Therabody, giving the company the title of the NWSL's official wellness technology partner
Globe Soccer Unveils Plans for ‘Road to Dubai’ – a New Intercontinental Awards Series
Five prestigious new award editions will be held across four continents in 2024 as part of inaugural ‘Road to Dubai’
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Inter Miami taps Fracht Group as first main partner of ‘new era’
Major League Soccer's Inter Miami CF has announced a multi-year sponsorship deal with Fracht Group, the Swiss-based international freight forwarder and logistics service provider, which includes the brand…
Fifpro to launch centralised player data management platform
Fifpro, the global players’ union, has committed to creating a centralised player data management platform for the football industry as part of plans to enable footballers to better protect, manage and c…
Inter extends with Nike, as main shirt sponsor talks continue
Serie A club Internazionale has extended its long-term technical supplier agreement with Nike, but has yet to agree a main shirt sponsorship for the upcoming season