Football

Football
Sponsorship & Marketing

Spanish LaLiga club FC Barcelona generated record revenue of €97.6m ($106.1m) from new sponsorships during the 2022-23 season, with a wide-ranging deal with streaming service Spotify boosting the figures.
Football
Sponsorship & Marketing

A host of English Premier League clubs have announced new or extended sponsorship deals, as key categories get filled ahead of the start of the 2023-24 season
Football
Sponsorship & Marketing

Premier League club Brentford FC has announced that PensionBee has agreed a two-year deal to become the sleeve sponsor of its men's senior team
Football
Attendance

Major League Soccer has set a new single-game attendance record as 82,110 fans watched the LA Galaxy defeat Los Angeles FC 2-1 at the Rose Bowl in Pasadena, California on July 4
Football
Finance & Law

Liga Forte Futebol (LFF), one of two collectives seeking to plot a new path for Brazilian football, has miscalculated the level of support it enjoys among clubs, according to reports in the country
Football
Sports Betting

South American football governing body Conmebol has today (Wednesday) announced an agreement for sports data and betting services company Sportradar to become the exclusive global audiovisual and betting…
Basketball
Media

Pay-television broadcaster Sky Italia has announced rights renewals for a slew of sports properties, including the Uefa European Championship, the NBA, rugby union’s Six Nations and sailing’s America’s Cup. S
Football
Finance & Law

Leicester City has paid out a settlement of £880,000 (€1.03m/$1.12
Football
Sponsorship & Marketing

French logistics solutions company CMA CGM Group has announced its role as the front-of-shirt sponsor at Ligue 1 club Olympique de Marseille.
Football
Sponsorship & Marketing

Video-on-demand subscription service Paramount+ has stepped up its relationship with Inter Milan by becoming the back-of-shirt sponsor of the Italian Serie A football club
Football
Sponsorship & Marketing

Premier League club Chelsea FC has dropped plans to sign a shirt sponsorship deal with online casino and betting brand Stake.com amid a backlash from fans
Football
Sponsorship & Marketing

Polish bookmaker Superbet has become the shirt sponsor of Ekstraklasa side Lech Poznan in a three-year agreement
Football
Media

Amazon has increased the price of its 'Ligue 1 Pass' ahead of the 2023-24 season, despite being set to show one fewer match per week from French football's top tier
Football
Sponsorship & Marketing

Oddset, the sports betting brand of national lottery operator Danske Spil, has secured title sponsorship of the Pokalen, Danish football’s knockout cup competition, in a four-year deal.
Football
Media

The Premier League has approached England's Football Association with a framework that would see the league sell the FA's international media rights alongside its own in a long-term partnership beginning with the 2024-25 season, SportBusiness understands.
Football
Sponsorship & Marketing

Saudi Arabian football club Al-Nassr has signed up Nike as its new kit supplier
Football
Sponsorship & Marketing

Deportivo Alavés has extended with main sponsor, cosmetics and personal hygiene products manufacturer LEA, for its return to LaLiga, while fellow top-tier club CA Osasuna has signed a sleeve sponsorship …
Football
Sponsorship & Marketing

Premier League club Chelsea has unveiled a new global sponsorship with hotel group Hilton in the brand's first foray into football