Football

Football
Sponsorship & Marketing

Domestic and European champions Manchester City continue to upgrade some of the club's major sponsors ahead of the new season with beer partner Asahi trading up to the ‘Official Training Kit Partner’ rol…
Football
Sponsorship & Marketing

Spanish LaLiga club FC Barcelona has agreed a three-season sponsorship deal with Prime, the US isotonic beverages brand owned by influencers Logan Paul and KSI
Football
Sponsorship & Marketing

LaLiga’s new title sponsorship agreement with EA Sports will improve its ability to engage new fans and allow it to pivot to a more “qualitative” sponsorship approach, according to Jorge de la Vega, comme…
Football
Media

A proposed four-season agreement between Infront and England’s Football Association to sell FA Cup broadcast rights in various international markets has not been signed off despite the agency being selected a…
Football
Sponsorship & Marketing

Nottingham Forest has extended its sponsorship agreement with E.ON in a deal that sees the utilities firm become the English Premier League club’s official training wear partner.
Football
Media

Lega Serie A has extended private negotiations with three broadcasters interested in its domestic rights from 2024-25 onwards, after refusing to accept the offers on the table
Football
Sponsorship & Marketing

Adidas has confirmed its return as kit supplier of Italian Serie A club AS Roma, having overcome the previous incumbent’s demand for ‘first right of refusal’ in an arbitration court in February. T
Football
Sponsorship & Marketing

Chinese electric two-wheeled vehicle manufacturer Yadea has returned to Fifa’s commercial programme by agreeing to become a regional sponsor of the upcoming 2023 Women’s World Cup.
Football
Finance & Law

Liga Forte Futebol (LFF), one of two collectives seeking to plot a new path for Brazilian club football, has announced the completion of a 50-year agreement with US-based investment group Serengeti Asset…
Football
Governance

Thai League 1 clubs' hopes of breaking away from the Football Association of Thailand (FAT) to create their own commercial entity have been dealt a blow after the governing body's president, who was supportive…
Football
Sponsorship & Marketing

The Soccer Champions Tour has announced DirecTV as its presenting sponsor for the summer friendly tournament played in the United States
Football
Media

Somyot Poompunmuang, president of the Football Association of Thailand (FAT), has said he is open, in principle, to the idea of Thai League 1 clubs breaking away from the national governing body to establish…
Football
Media

The Albanian Football Association (FSHF) has terminated a domestic broadcast rights agreement with streaming platform Oversport just one year into a three-season deal
Football
Sponsorship & Marketing

Fifa has begun the search for a head of marketing partnerships, a high-profile role within its commercial department
Football
Sponsorship & Marketing

OKX, the crypto exchange and Web3 technology company, has stepped up its involvement with Manchester City, becoming the club's sleeve sponsor from next season as part of a renewed multi-year partnership
Football
Finance & Law

LaLiga, organising body of the top two divisions of Spanish club football, has received its third payment, worth €482m ($526m), from private equity firm CVC Capital Partners in line with an agreement s…
Football
Sponsorship & Marketing

Chocolate maker Cadbury has continued its recent sponsorship drive by signing a new long-term agreement with Premier League club Arsenal
Football
Licensing & Merchandising

Global headwear company New Era has announced a supplier agreement with Italian Serie A club AC Milan