Football
Caixa returns to big-time sport with COB
Brazilian state-owned bank Caixa has signed a four-year deal with the Brazilian Olympic Committee (COB) worth R$160m ($29.3m/€26.2m), making it the biggest deal in the federation's history.
Pluto TV eyes ‘significant brand boost’ in BVB deal
Pluto TV, the free, ad-supported streaming service owned by Paramount Global, has struck a multi-faceted global commercial agreement with Borussia Dortmund, which includes shirt branding and a dedicated TV channel.
EXCLUSIVE: Arsenal’s Mazzia takes top Chelsea Women role
Giulia Mazzia, the head of commercial ventures at Arsenal FC, is leaving the North London club to become the new commercial director for reigning Women’s Super League champions Chelsea Women, SportBusiness can reveal.
Story-based content key to Pro League, WSC renewal
Belgium's Pro League has expanded its deal with WSC Sports, with a greater focus on producing story-telling content that also fits in with the focus of its recently issued domestic rights tender.
ORF, Canal Plus team up for Uefa highlights
Pay-television operator Canal Plus has struck a late rights deal with ORF, Austria's public-service broadcaster, ahead of its debut coverage of the Uefa club competitions in the country
World Cup rights on market in three Asian territories
Fifa has taken media rights for the 2026 Fifa World Cup to market in Cambodia, Taiwan and Vietnam, continuing its in-house sale of rights in the Asia-Pacific region
Galatasaray defends controversial shirt sponsorship
Galatasaray has refuted criticism of the club's new sponsorship deal with MeritKing.news following claims of the website's ties to an illegal betting site.
Concert hiatus threatens Real Madrid’s Sixth Street deal
Real Madrid has paused music concerts at its Santiago Bernabéu stadium following complaints from local residents in a move that could jeopardise the terms of its finance deal with US firm Sixth Street.
SuperSport, SABC strike late PSL sublicensing deal
The South African Premiership will remain on free-to-air television during the 2024-25 season after a late sublicensing deal was struck between rights-holder SuperSport and public broadcaster the SABC.
EXCLUSIVE: Qatar Airways ties down UCL in 6-year, €500m deal
Qatar Airways will be the new global airline sponsor of the Uefa Champions League until at least 2030 having agreed an unprecedented two-cycle deal, SportBusiness can reveal.
EXCLUSIVE: FA, WSL in market concurrently with TV rights
England’s Football Association is looking to move swiftly to land a new domestic broadcast deal for England’s women’s international qualifiers and friendlies after issuing a tender, SportBusiness under…
Pro League CEO: Clubs can fire me if we need PE cash
The hazards of private equity investment in football was a strong theme at this year’s IMG x RedBird Summit with Lorin Parys, the Belgian Pro League CEO, issuing a warning over the associated payouts.
Thailand’s BG Sports to showcase AFC events on YouTube
BG Sports, an arm of the Boonrawd Group conglomerate in Thailand, has acquired a package of Asian Football Confederation (AFC) media rights from 2024 to 2029
NOS nets 2026, 2030 Fifa World Cups
Public broadcaster NOS will remain the major football tournament home in the Netherlands until at least 2030 after landing rights to the next two men's Fifa World Cups.
Valencia brings in Goldman to secure fresh investment
Valencia is looking to raise around €120m, funds it intends to use to refinance debt and finally deliver on its long-delayed Nou Mestalla project.
Frito-Lay named latest US-based World Cup sponsor
PepsiCo-owned snack brand Frito-Lay has become the latest US-based company to extend its relationship with Fifa in a deal to become an Official Sponsor of the 2026 Fifa Men’s World Cup and the 2027 Women’s World Cup.
New title sponsor, bigger FTA window for women’s A-League
The newly branded Ninja A-League will benefit from at least 10 free-to-air matches in 2024-25 as part of its naming rights deal.
LaLiga lands first CCTV deal in nine years
LaLiga has signed an agreement with China Media Group (CMG) as the league continues to expand its presence in the country following a turbulent period of coverage in recent seasons.