Freeskiing
White’s Snow League secures first TV deal
The Snow League, a new competition founded by action sports superstar Shaun White, has landed its first media rights deal, a multi-year agreement with NBC Sports in the US.
White lines up investors for snowboarding’s first pro league
The Snow League will debut in the United States early next year and has investment from the likes of Will Ventures, Ares Management funds, David Blitzer and Ryan Sports Ventures