Golf
Asian Tour signs co-sanctioning deal for NZ Open, South African tournament cancelled
Golf’s Asian Tour has been named as a co-sanctioning partner of the New Zealand Open tournament, while it has been announced that this year’s edition of the Alfred Dunhill Championship in South Africa has been cancelled.
Women’s PGA Championship heads to Hazeltine National for first time
Hazeltine National Golf Club in the US city of Chaska, Minnesota, has been announced as the host venue for the 2019 edition of the Women’s PGA Championship.
Wales targets more major sports events
Football Association of Wales (FAW) chief executive Jonathan Ford has said the country would be keen to stage matches during football’s Uefa Euro 2020 national team tournament if other cities pulled out, while Economy Minister Ken Skates said the nation is also in talks to host future editions of cycling showpieces the Tour de France and Giro d’Italia, as well as golf’s Open Championship.
PGA Championship to return to Southern Hills
The PGA of America has announced that it will host two major championships at Southern Hills Country Club, in Tulsa, Oklahoma, between now and 2030.
PGA Tour creates base in London
The US PGA Tour has fired the latest shot in its ongoing battle in the golf market with the European Tour by opening a new office in London, England, according to The Guardian.
European and Asian golf bodies appoint joint commercial chief
Golf’s European and Asian Tours have jointly appointed Jeff Kimble as commercial director.
Adidas seals deal to sell golf brands to KPS
Adidas has confirmed a deal to sell the sportswear company’s golf brands – TaylorMade, Adams Golf and Ashworth – to private equity firm KPS Capital Partners for $425m (€391m).
TaylorMade makes McIlroy prize asset in golf portfolio
Golf’s world No.2, Rory McIlroy, has signed another lucrative endorsement deal after agreeing a long-term partnership with sports equipment manufacturer TaylorMade.
European Tour builds global presence with Korean alliance
Golf’s European Tour has moved to further enhance its global reach by entering into a strategic partnership with the Korea Professional Golfers’ Association (KPGA).
Golf’s lawmakers seek to scale back video technology
The United States Golf Association (USGA) and the Royal and Ancient Golf Club of St. Andrews (R&A) have made changes to the Rules of Golf in order to limit the use of video technology to review decisions at tournaments.
Woods’ TGR Design to develop new golf course in Missouri
TGR Design, the golf course design firm owned by Tiger Woods, has announced plans to create its first-ever public access facilities in the US state of Missouri.
PGA Tour to stage maiden event in Dominican Republic
Golf’s PGA Tour will stage its first event in the Dominican Republic next year after electing to elevate the tournament held on the developmental Web.com Tour.
Infront pens marketing deal with Italian Golf Federation
The Infront Sports & Media agency has entered into a partnership with the Italian Golf Federation.
Jeju to host Korean PGA Tour event
Golf’s PGA Tour has announced that its first official event in Korea will be held at the Nine Bridges course on Jeju Island later this year.
Government backing secures Ryder Cup for Rome
Rome’s staging of the 2022 Ryder Cup has been secured after the Italian government signed off on a financial guarantee for the golf showpiece, along with Cortina d’Ampezzo’s hosting of the 2021 FIS Alpine Ski World Championships.
European Tour chief rejects talk of Ryder Cup relocation
Keith Pelley, chief executive of golf’s European Tour, has insisted that the 2018 Ryder Cup will take place in France as planned amid reports that some players would not feel safe playing in the country.
Brand control | Sandwiches and the secret of The Masters
Lucy Basden-Smith, experiential business director at HSE Cake, explains the brand control mentality behind The Masters.
McIlroy heads into Masters with Nike extension
Golf’s world No.2, Rory McIlroy, has agreed a long-term extension to his partnership with US sportswear giant Nike.