Horse Racing
ITV extends Prix de l’Arc de Triomphe rights deal
UK commercial broadcaster ITV has extended its rights deal for French horseracing showpiece the Prix de l’Arc de Triomphe.
GVS launches new consulting firm for horse racing, gaming sectors
Global Venue Services, a strategic advisory, investment and interim management services company set up by Simon Bazalgette and Paul Fisher, has launched GVS EQ, which will offer specialist consulting services…
Goodwood Festival gains uplift in global broadcast coverage
Goodwood Racecourse is enjoying an increase in international broadcast coverage of the Goodwood Festival, which is taking place this week at the English venue
William Hill downgrades from title role in revamped Racing League
Betting operator William Hill has signed as the ‘Official Betting Partner’ for this year’s Racing League, the second season of the British and Irish horse racing competition.
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Goodwood signs Heineken deal, adds Swiss watchmaker Jaeger-LeCoultre
The UK division of Dutch brewing group Heineken has agreed a multi-year sponsorship deal with Goodwood, the English estate which hosts horseracing showpiece the Goodwood Festival
HBA Media extends Breeders’ Cup international rights distribution role
HBA Media, the horse racing media rights agency, has renewed its international rights distribution mandate for the Breeders’ Cup.
Entain launches online horse racing channels in Australia
Sports betting group Entain has launched four online horse racing channels in Australia
Coral replaces Unibet as Goodwood Festival betting partner
Goodwood Racecourse has signed up betting operator Coral as the ‘Official Fixed-Odds Betting Partner’ of the Goodwood Festival for the next three years.
Little Dot agency to aid Ascot’s lifestyle brand vision
Digital content agency Little Dot Sport has been awarded a multi-platform, full service, social media and digital content account for English horse racing venue Ascot Racecourse
Virgin Bet extends Ayr Gold Cup naming deal
Mobile betting operator Virgin Bet will retain its naming sponsorship of Scotland's richest flat horserace meeting – the three-day Ayr Gold Cup Festival, this September,
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Breeders’ Cup deals renewed with UK broadcasters
UK commercial broadcaster ITV and pay-television broadcasters Sky Sports Racing and Racing TV have renewed rights agreements for the Breeders’ Cup World Championships.
HBA Media: Royal Ascot rights distributed in over 170 territories
Ascot Racecourse and HBA Media, the horse racing media rights agency, have announced that the 2022 Royal Ascot meeting will be broadcast in over 170 territories throughout this week, with more than 20…
Lexus extends with Melbourne Cup
Japanese automotive manufacturer Lexus has agreed a two-year contract extension which will see it remain as principal partner of the Victoria Racing Club (VRC) and its showpiece horse race, the Melbourne…
Boodles extends backing of Cheltenham Gold Cup
UK-based jeweller Boodles has renewed its sponsorship of the Cheltenham Gold Cup horse-racing event for a further two years
HBA Media adds France Galop international rights to portfolio
The HBA Media agency is to distribute media rights to the French flat horseracing calendar under a four-year deal with governing body France Galop
2022 Kentucky Derby sets new event wagering record
Bullish results follow historic long-shot race victory by Rich Strike
Kentucky Derby adds BMW to sponsorship portfolio
Triple Crown horse race aligns with luxury automaker
Peroni strikes five-year Ascot Racecourse sponsorship
Italian beer brand Peroni Nastro Azzurro has signed as the official beer of UK horseracing’s Ascot Racecourse in a five-year deal.