Mass Participation
Sydney joins WMM ‘Champions League’ elite
The upgrade of the TCS Sydney Marathon to World Marathon Major (WMM) status is akin to “joining the Champions League” or becoming a Grand Slam tennis tournament, according to the Infront agency.
Ironman sponsorship role for Andreopoulos in exec reshuffle
The Ironman Group has appointed Yanni Andreopoulos as executive vice-president of global partnerships, with Matt Scammell departing from the role after just three months amid “strategic differences”.
Shanghai hires Infront to aid World Marathon Majors quest
Infront has struck a comprehensive commercial agreement with the Shanghai Marathon after it replaced Chengdu as China's representative in the race to join the World Marathon Majors series
Puma makes global sponsorship move for Hyrox phenomenon
Hyrox, the world series of fitness racing majority-owned by Infront, has secured its first sponsorship deal with a major brand, with Puma coming on board as a global partner.
LimeLight enters administration after sale of mass participation unit
UK sports marketing group LimeLight Sports Ltd has entered into administration after more than 30 years of trading
MSM moves into wellness sector with Spartan Race
The MSM agency has agreed a deal with Spartan Race to seek out sponsors for the obstacle race and endurance brand.
Spartan Race encompasses a family of brands, including Tough Mudder
Ironman CEO Messick to step down
Andrew Messick has announced that he will be retiring as president and chief executive of the Ironman Group after 12 years leading the mass-participation events operator
New York-Jones Beach added to Ironman 70.3 series
Global mass participation event series Ironman Group has announced that Jones Beach State Park in Long Island, New York, is scheduled to make its debut in the Ironman 70.3 series on September 23.
Infront rebrands mass participation business, unveils personnel restructure
The Infront agency has announced a restructure of its mass participation sports business, with the unit to now be known as ‘Active Lifestyle’ instead of ‘Personal and Corporate Fitness’.
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AJ Bell adds Great Run Series to sponsorship portfolio
UK investment platform AJ Bell has been unveiled as the title sponsor of the Great Run Series as part of a five-year deal with the Great Run Company
Infront takes control of Hyrox
The Infront agency has built on an initial investment in Hyrox, the World Series of Fitness Racing, by securing majority ownership of the mass participation and professional race company
Stepathlon attracts investment from Gallop, Gleasure, Croker and Dolan
Stepathlon, the community-based fitness platform, has attracted investment from industry luminaries including Australian sports administrator David Gallop, DAZN’s John Gleasure, Perform Group co-founder A…
Ironman Group announces wide-ranging sponsorship deal with VinFast
Ironman Group has announced a wide-ranging sponsorship deal with Vietnamese automotive company VinFast
World Masters Games postponed again due to Covid-19
The 2021 World Masters Games have been postponed for the second time due to Covid-19.
The multi-sport event was originally intended to be held in the Japanese region of Kansai last May
Ironman 70.3 announces India return
The Ironman 70.3 series is to return to India for the first time since the beginning of the Covid-19 pandemic.
The half-distance triathlon series – which sees participants undertake a 1.2-mile (1.9
Ironman Group expands Roka sponsorship
Ironman Group has extended and expanded its sponsorship contract with multisport performance brand Roka
Lidl extends backing of Tough Mudder
Supermarket chain Lidl has renewed its sponsorship deal with active lifestyle brand Tough Mudder
Ironman Groups signs Wahoo in first sponsorship covering all its events
Mass participation sports operator Ironman Group has signed fitness technology company Wahoo as a sponsor