Mass Participation
UCI unveils hosts for inaugural Gravel World Series
The International Cycling Union (UCI) has unveiled the destinations for the inaugural Gravel World Series as it looks to replicate the success of its mass participation Gran Fondo World Series on unsealed…
UTMB World Series unveils three-year Dacia sponsorship
Global trail running circuit the UTMB World Series has announced a three-year sponsorship agreement with Romanian car manufacturer Dacia ahead of the inaugural UTMB World Series season
Races in Spain, Sweden and Australia added to UTMB World Series calendar
Global trail running circuit the UTMB World Series has added three new races in Spain, Sweden and Australia to its 2022 calendar, meaning it will now hold 25 events across 16 countries this year
Petschnig among three senior Ironman executives promoted
Global mass participation event series Ironman has promoted Stefan Petschnig to chief business development officer, while Matt Wikstrom and Thomas Veje Olsen have been named chief partnerships officer…
Ironman to integrate Hyperice as sponsor after company’s Normatec acquisition
Global mass participation event Ironman has added high-performance wellness brand Hyperice to its sponsorship portfolio
Seven races added to inaugural UTMB World Series
Global trail running circuit the UTMB World Series has added seven races in Hong Kong, Andorra, Mexico, Italy, France and the USA to its inaugural 2022 season
London Marathon Events announces return of RideLondon in 2022
Mass participation events organiser London Marathon Events has today announced that the RideLondon cycling festival will return in 2022 following a two-year absence from the calendar
Ironman enhances virtual racing capabilities with FulGaz cycling app acquisition
The Ironman Group has enhanced its virtual racing capabilities with the acquisition of indoor virtual cycling app FulGaz
Taupō to host 2024 Ironman 70.3 World Championship
Taupō has been confirmed as the host for the 2024 Ironman 70.3 World Championships after missing out on the opportunity to host the 2020 and 2022 events.
Ironman adds races in Germany and France to 2022 calendar
The Ironman Group has added a new full-distance Ironman triathlon in Pays d'Aix-en-Provence, France and a half-distance Ironman 70.3 race in Dresden, Germany to its 2022 race calendar
Infront-owned Threshold Sports acquires Endure24 mass participation events series
Threshold Sports, the Infront-owned agency and events organiser, has announced the acquisition of Endure24, a 24-hour relay race series based in the UK
Ironman buys amateur cycling events organisers Haute Route and Gravel Epic
The Ironman Group has bolstered its events portfolio with the acquisition of the Haute Route multi-day cycling series and the Gravel Epic, a multi-day gravel race event series
Ironman to hold full-distance event in Maastricht, Limburg in 2022
The Ironman Group has announced it will once again host a full-distance Ironman triathlon event in the city of Maastricht in August next year
Nick Tuppen | The future’s still bright for mass participation events
Nick Tuppen, chief executive of Infront-owned Threshold Sports, an organiser of sports challenge events, predicts the mass participation sector will thrive as society emerges from the Covid pandemic
Meyer named Ironman’s managing director in Oceania
The Ironman Group, organiser of triathlon races and other mass-participation events, has appointed Geoff Meyer as its managing director for Oceania
Insurance policies and corporate health focus help to mitigate Infront mass participation losses
Hans-Peter Zurbruegg, senior vice-president of Infront's personal & corporate fitness unit describes how the agency responded to a year in which the Covid-19 pandemic laid waste to the mass participation sector and expresses his confidence that a new focus on health and wellbeing will help to chart a path out of the crisis. Ben Cronin reports.
Ironman will not host any further events in US in 2020 due to Covid-19
The Ironman Group has announced it will not host any further events in the United States this year due to the Covid-19 pandemic.
This move has resulted in the cancelation of the Ironman 70
Mass participation organiser LimeLight completes purchase of Virgin Sport
Mass participation-focused sports marketing group LimeLight Sports has announced the acquisition of Virgin Sport