Mass Participation
Infront adds investment in Upsolut’s Hyrox to mass participation portfolio
The Infront agency has widened its involvement in the personal and corporate fitness space by investing in mass participation property Hyrox
Infront’s Zurbruegg: Focus on top events protects us from mass participation consolidation
The mass participation events industry is undergoing a consolidation as participation levels at some second-tier events fall, but Infront’s dominant position in delivering the top events has enabled f…
Ironman builds Oceania business with Australian event deals
Endurance sports events organisation the Ironman Group has bolstered its portfolio by acquiring four mass participation events from Australian media company Nine, along with establishing a new permanent…
Infront continues fitness drive with Megamarsch acquisition
The Infront agency has acquired Megamarsch, a Germany-based company that specialises in the organisation of extreme hiking challenges