Motorsport

After investing in future Ferrari driver Lewis Hamilton's drinks brand, Pernod Ricard has secured a deal that makes its Chivas Regal brand a sponsor of the F1 team.

Liberty Media has unveiled plans to spin off various assets, excluding Formula 1, into a separate publicly traded company, called Liberty Live, and revealed the impending exit of group CEO Greg Maffei

The International Automobile Federation (FIA) has launched a tender process to replace Rallycross Promoter as the World Rallycross Championship (World RX) promoter.

Formula 1’s sponsorship portfolio continues to grow for next year with the signing of Nestlé-owned chocolate brand KitKat. 

Formula One Group has reported slight increases in total revenue and operating income for Q3 2024, with Liberty Media's takeover of MotoGP on course to close by the end of the year.

Formula 1's Scuderia Ferrari is seeking to better connect with younger fans after signing a multi-year sponsorship with IBM.

Eleven Sports is continuing to profit from Viaplay's planned exit from Poland, after regaining rights in the country to Formula 1 motor racing.

Scuderia Ferrari has renewed its agreement with Shell, extending one of its most prominent technical and commercial relationships, while Formula 1 rival Williams Racing has signed an expanded deal with Gulf Oil.

American Express has added a host of experiential rights to its Formula 1 sponsorship after finalising its upgrade from a regional deal to a multi-year global agreement.

Cryptocurrency exchange Kraken has expanded its sponsorship of F1’s Williams Racing in the wake of the team’s high-profile signing of Spanish driver Carlos Sainz.  

AT&T has announced an expansion to its sponsorship deal with Red Bull Racing that for the first time includes branding on the team car.

ERT Formula E Team to be rebranded Kiro Race Co under takeover deal backed by Ares Management.

Australia’s Supercars motorsport series will introduce a Finals Series in 2025 as it looks to ramp up interest ahead of the expiration of its rights deals with Foxtel and Seven.

The GP of Arlington will weave around the homes of the Dallas Cowboys and Texas Rangers, and is the latest move in motorsports in the US to get fans closer to the action.

Formula One has been the subject of false claims by an Asian online casino over a regional sponsorship deal, SportBusiness understands.

Formula 1 has secured the longest central sponsorship agreement in its history after finalising a 10-year contract with French luxury goods giant LVMH.