Motorsport
Alpine opens new category with Modo, Haas adds sponsors
The Renault-owned Alpine Formula 1 team has engaged with a new segment of the gambling sector via a new deal with Modo Casino, while rival team Haas has added two new sponsors
Red Bull’s portfolio looking tidy after Neat signing
Red Bull Racing continues to build its portfolio for the 2025 Formula 1 season with Norwegian video technology company Neat becoming its latest signing.
EXCLUSIVE: AvaTrade to switch F1 focus to Red Bull Racing
Aston Martin sponsor AvaTrade will make the switch to Red Bull Racing for the 2025 F1 season, SportBusiness can reveal.
Pernod Ricard’s Ferrari talks result in Chivas Regal deal
After investing in future Ferrari driver Lewis Hamilton's drinks brand, Pernod Ricard has secured a deal that makes its Chivas Regal brand a sponsor of the F1 team.
Liberty splits motorsport, ticketing units; CEO Maffei exits
Liberty Media has unveiled plans to spin off various assets, excluding Formula 1, into a separate publicly traded company, called Liberty Live, and revealed the impending exit of group CEO Greg Maffei
FIA seeks new World RX promoter
The International Automobile Federation (FIA) has launched a tender process to replace Rallycross Promoter as the World Rallycross Championship (World RX) promoter.
KitKat latest F1 sponsorship signing
Formula 1’s sponsorship portfolio continues to grow for next year with the signing of Nestlé-owned chocolate brand KitKat.
F1 financials rise, MotoGP takeover on course
Formula One Group has reported slight increases in total revenue and operating income for Q3 2024, with Liberty Media's takeover of MotoGP on course to close by the end of the year.
Ferrari enlists IBM for tech, data services
Formula 1's Scuderia Ferrari is seeking to better connect with younger fans after signing a multi-year sponsorship with IBM.
F1 returning to Eleven in Poland amid Viaplay exit
Eleven Sports is continuing to profit from Viaplay's planned exit from Poland, after regaining rights in the country to Formula 1 motor racing.
Ferrari, Williams extend and expand with oil duo
Scuderia Ferrari has renewed its agreement with Shell, extending one of its most prominent technical and commercial relationships, while Formula 1 rival Williams Racing has signed an expanded deal with Gulf Oil.
Amex finalises F1 sponsorship upgrade
American Express has added a host of experiential rights to its Formula 1 sponsorship after finalising its upgrade from a regional deal to a multi-year global agreement.
Sainz signing helps fuel Kraken’s Williams expansion
Cryptocurrency exchange Kraken has expanded its sponsorship of F1’s Williams Racing in the wake of the team’s high-profile signing of Spanish driver Carlos Sainz.
AT&T adds on-car branding to Red Bull Racing deal
AT&T has announced an expansion to its sponsorship deal with Red Bull Racing that for the first time includes branding on the team car.
US investment firm Forest Road acquires Formula E team
ERT Formula E Team to be rebranded Kiro Race Co under takeover deal backed by Ares Management.
Supercars rejigs format ahead of new rights talks
Australia’s Supercars motorsport series will introduce a Finals Series in 2025 as it looks to ramp up interest ahead of the expiration of its rights deals with Foxtel and Seven.
IndyCar Texas street race to take in Cowboys, Rangers homes
The GP of Arlington will weave around the homes of the Dallas Cowboys and Texas Rangers, and is the latest move in motorsports in the US to get fans closer to the action.
F1 subject of fake Asian betting sponsor claim
Formula One has been the subject of false claims by an Asian online casino over a regional sponsorship deal, SportBusiness understands.