Motorsport
AutoNation to sponsor Alpine F1 at Miami Grand Prix
Automotive retailer AutoNation is entering Formula 1 team sponsorship for the first time through a deal with Alpine for the 2023 Miami Grand Prix on May 5-7
Azerbaijan extends F1 race deal
Azerbaijan Grand Prix organisers have agreed a three-year contract extension with Formula 1, ensuring that Baku’s race will remain on the motor-racing championship’s calendar until 2026 inclusive.
Miami Grand Prix adds Viva to sponsorship portfolio
South Florida Motorsports has signed up telco Viva as a Founding Partner of Formula 1’s Miami Grand Prix.
NASCAR, SiriusXM announce multi-year renewal
NASCAR and SiriusXM have announced a multi-year renewal of their broadcasting agreement, continuing the exclusive SiriusXM NASCAR Radio channel that airs live broadcasts of races and daily talk shows and…
DAZN grants global showcase for Airspeeder
Airspeeder, the world’s first racing series for crewed flying electric cars, has secured a global content deal with subscription streaming platform DAZN.
Formula 1’s ‘Sprint’ concept given standalone status at race weekends
Formula 1 has continued efforts to revamp its race weekends by altering its ‘Sprint’ concept to grant it standalone status.
Sportall to power new WEC streaming service
French multi-sport streaming platform and services provider Sportall has been appointed by Le Mans Endurance Management (LMEM) and Automobile Club de l’Ouest (ACO) to deliver a new live streaming application f…
NASCAR deal is PrizePicks’ first with a major US league
North American fantasy sports operator PrizePicks has landed its first sponsorship deal with a major US sports competition, signing a multi-year agreement with NASCAR to become its official fantasy sports…
Mediaset renews Telefónica sublicensing deal for Spanish GP
Media group Mediaset España has agreed a deal with telco Telefónica to show live coverage of this year’s edition of Formula 1's Spanish Grand Prix.
NASCAR promises net zero emissions by 2035
NASCAR has committed to achieving net zero operating emissions by 2035
ServusTV renews DTM rights in new ADAC deal
Commercial broadcaster ServusTV has renewed its rights to the Deutsche Tourenwagen Masters, GT Masters and GT4 Germany motor racing series as part of a three-year deal with the General German Automobile…
Paramount+ becomes Formula 1 Official Partner
Video-on-demand subscription service Paramount+ has agreed a multi-year deal to become an Official Partner of Formula 1
Virgin Hotels named sponsor of East Harmon Zone at Vegas GP
Virgin Hotels Las Vegas has announced that it will be the official entitlement sponsor of the East Harmon Zone at the Formula 1 Las Vegas Grand Prix
Ferrari adds energy drink Celsius as latest sponsor
Energy drink Celsius, the beverage arm of global packaged foods company Celsius Holdings, has agreed a sponsorship deal with Scuderia Ferrari to become the exclusive energy sponsor for all 2023 US Formula…
Williams hires UFC’s Asencio as chief revenue officer
Formula 1 team Williams Racing has hired Ultimate Fighting Championship (UFC) executive Paul Asencio to lead its commercial and marketing operations as chief revenue officer
RTIC Outdoors becomes NASCAR sponsor in multi-year deal
RTIC Outdoors has become the official cooler and the official drinkware of NASCAR in a 'multi-year' agreement
NASCAR team owners boycott meeting in row over new funding model
NASCAR team owners boycotted a meeting with series leadership on Wednesday (yesterday), pointing to their frustration over slow negotiations toward a new business model
Extreme E names Arsenal’s Gallagher as new commercial director
The Extreme E electric off-road racing series has appointed Peter Gallagher as its new commercial director