Motorsport

Automotive retailer AutoNation is entering Formula 1 team sponsorship for the first time through a deal with Alpine for the 2023 Miami Grand Prix on May 5-7

Azerbaijan Grand Prix organisers have agreed a three-year contract extension with Formula 1, ensuring that Baku’s race will remain on the motor-racing championship’s calendar until 2026 inclusive.

South Florida Motorsports has signed up telco Viva as a Founding Partner of Formula 1’s Miami Grand Prix.

NASCAR and SiriusXM have announced a multi-year renewal of their broadcasting agreement, continuing the exclusive SiriusXM NASCAR Radio channel that airs live broadcasts of races and daily talk shows and…

Airspeeder, the world’s first racing series for crewed flying electric cars, has secured a global content deal with subscription streaming platform DAZN.

Formula 1 has continued efforts to revamp its race weekends by altering its ‘Sprint’ concept to grant it standalone status.

French multi-sport streaming platform and services provider Sportall has been appointed by Le Mans Endurance Management (LMEM) and Automobile Club de l’Ouest (ACO) to deliver a new live streaming application f…

North American fantasy sports operator PrizePicks has landed its first sponsorship deal with a major US sports competition, signing a multi-year agreement with NASCAR to become its official fantasy sports…

Media group Mediaset España has agreed a deal with telco Telefónica to show live coverage of this year’s edition of Formula 1's Spanish Grand Prix.

NASCAR has committed to achieving net zero operating emissions by 2035

Commercial broadcaster ServusTV has renewed its rights to the Deutsche Tourenwagen Masters, GT Masters and GT4 Germany motor racing series as part of a three-year deal with the General German Automobile…

Video-on-demand subscription service Paramount+ has agreed a multi-year deal to become an Official Partner of Formula 1

Virgin Hotels Las Vegas has announced that it will be the official entitlement sponsor of the East Harmon Zone at the Formula 1 Las Vegas Grand Prix

Energy drink Celsius, the beverage arm of global packaged foods company Celsius Holdings, has agreed a sponsorship deal with Scuderia Ferrari to become the exclusive energy sponsor for all 2023 US Formula…

Formula 1 team Williams Racing has hired Ultimate Fighting Championship (UFC) executive Paul Asencio to lead its commercial and marketing operations as chief revenue officer

RTIC Outdoors has become the official cooler and the official drinkware of NASCAR in a 'multi-year' agreement

NASCAR team owners boycotted a meeting with series leadership on Wednesday (yesterday), pointing to their frustration over slow negotiations toward a new business model

The Extreme E electric off-road racing series has appointed Peter Gallagher as its new commercial director