Motorsport

Motorsport
Industry Moves

Dorna Sports, the commercial rights-holder of the MotoGP motorcycling championship, has recruited the National Basketball Association’s Dan Rossomondo as its new chief commercial officer.
Motorsport
Media

Dutch public-service broadcaster NOS has renewed its deal with Infront Moto Racing for rights to the 2023 FIM Motocross World Championship
Motorsport
Sponsorship & Marketing

The ROKiT conglomerate has launched a fresh legal claim against Williams Racing, claiming compensation in excess of $149.5m (€137.2
Motorsport
Media

WSC Group, owner of the commercial rights and technical regulations to TCR touring car racing, has entered into a deal with the Infront agency focusing on the digital activation, production and distribution…
Motorsport
Sponsorship & Marketing

McLaren Racing has expanded its sponsorship deal with cryptocurrency exchange OKX, with the brand securing an increased presence on its Formula 1 MCL60 team car
Motorsport
Sponsorship & Marketing

MotoGP has expanded its relationship with Italian braking system supplier Brembo to include branding on the worldwide broadcast coverage of the motorcycle racing series
Motorsport
Sponsorship & Marketing

Williams Racing has named cryptocurrency platform Kraken as the Formula One team’s first-ever ‘Official Crypto and Web3 Partner’. T
Motorsport
Sponsorship & Marketing

McLaren Racing has announced its latest sponsorship agreement with a US-based firm, striking a deal with financial management company Workday
Motorsport
Sponsorship & Marketing

Technology and business solutions provider NTT has extended its title sponsorship with IndyCar in a multi-year agreement that also includes status for NTT as the official technology partner
Motorsport
Media

Media group Viacom18 has secured exclusive rights in India to the MotoGP motorcycling series. The deal comes prior to this year's opening race in Portugal on Sunday
Motorsport
Sponsorship & Marketing

McDonald's has been named the first founding partner of NASCAR's inaugural Chicago Street Race Weekend, granting the fast-food chain official presenting, marketing, and promotional rights for the race…
Motorsport
Industry Moves

Formula One outfit Scuderia AlphaTauri has recruited Lars Stegelmann to the newly created position of head of commercial
Motorsport
Sponsorship & Marketing

Global professional services firm EY has renewed its commitment to Extreme E by becoming the official sustainability partner of the electric off-road racing series for 2023
Motorsport
Events

The World Rallycross Championship (World RX) will race in the Asia-Pacific region for the first time after announcing plans for Hong Kong to stage its 2023 season finale in November
Motorsport
Sponsorship & Marketing

McLaren Racing has signed up customer relationship management company Salesforce to its sponsorship portfolio
Motorsport
Sponsorship & Marketing

Hard Rock International, the restaurant, hotel and casino company, is joining the list of presenting partners for the Las Vegas Formula 1 Grand Prix ahead of the inaugural event in November 2023
Motorsport
Sponsorship & Marketing

Formula 1 is poised to announce a multi-year renewal of its Global Partner agreement with Heineken
Motorsport
Events

The Austrian Grand Prix will remain on the Formula 1 calendar until at least 2027 after the motorsport series signed a new four-year deal with race promoter Projekt Spielberg