Motorsport
Viacom18 bags MotoGP rights ahead of season opener
Media group Viacom18 has secured exclusive rights in India to the MotoGP motorcycling series.
The deal comes prior to this year's opening race in Portugal on Sunday
McDonald’s named founding partner of NASCAR Chicago street race
McDonald's has been named the first founding partner of NASCAR's inaugural Chicago Street Race Weekend, granting the fast-food chain official presenting, marketing, and promotional rights for the race…
Stegelmann to head AlphaTauri sponsorship sales
Formula One outfit Scuderia AlphaTauri has recruited Lars Stegelmann to the newly created position of head of commercial
EY steps up as Extreme E’s official sustainability partner
Global professional services firm EY has renewed its commitment to Extreme E by becoming the official sustainability partner of the electric off-road racing series for 2023
World RX heads to Hong Kong for first Asia-Pacific event
The World Rallycross Championship (World RX) will race in the Asia-Pacific region for the first time after announcing plans for Hong Kong to stage its 2023 season finale in November
McLaren Racing marks latest motorsport move for Salesforce
McLaren Racing has signed up customer relationship management company Salesforce to its sponsorship portfolio
Hard Rock International sponsorship added to Las Vegas Grand Prix
Hard Rock International, the restaurant, hotel and casino company, is joining the list of presenting partners for the Las Vegas Formula 1 Grand Prix ahead of the inaugural event in November 2023
EXCLUSIVE: Formula 1 poised to announce Heineken sponsorship renewal
Formula 1 is poised to announce a multi-year renewal of its Global Partner agreement with Heineken
Austrian Grand Prix retains place on F1 calendar until 2027
The Austrian Grand Prix will remain on the Formula 1 calendar until at least 2027 after the motorsport series signed a new four-year deal with race promoter Projekt Spielberg
Fresh proposal set out for F1 race at London’s Royal Docks
A fresh proposal to bring a Formula 1 race to London has been floated through the presentation of a project that would create a circuit akin to Montreal’s Circuit Gilles Villeneuve, home of the Canadian G…
Aston Martin adds Saudia sponsorship ahead of Saudi Arabia GP
The Aston Martin Formula 1 team has signed up Saudi Arabian airline Saudia to its sponsorship portfolio as the team’s 'Official Global Airline Partner'.
Supercars Championship announces four sponsorship deals
Australian motor racing series Supercars has announced four new sponsorship agreements for the 2023 season, with Panasonic, Schick and Repco Authorised Service joining in a trio of new deals and Boost…
NASCAR launches gaming experience on Roblox
NASCAR has launched NASCAR Speed Hub on online game platform Roblox as it continues its efforts to attract new fans
Ferrari renews with Riva as raft of F1 sponsorship deals announced
Formula 1 team Scuderia Ferrari has renewed a sponsorship agreement with yacht manufacturer Riva, extending their partnership for another season
EXCLUSIVE: F1 renegotiates ISG betting deal and agrees Supponor virtual advertising tie-up
Formula One has renegotiated its global agreement with the Interregional Sports Group (ISG) covering the marketing of its betting sponsorship rights using virtual advertising technology so that the deal…
Aston Martin adds Velocity Black as latest sponsor
The Aston Martin Formula One team has signed up digital members’ club and luxury concierge platform Velocity Black to its sponsorship portfolio.
StarHub continues F1 coverage through beIN carriage
Singaporean telecoms operator StarHub will continue to carry pay-television broadcaster beIN Sports’ coverage of the Formula 1 motor racing championship.
Liqui Moly retains F1 in sponsorship portfolio
German oil and additive manufacturer Liqui Moly has agreed a one-season extension to its sponsorship deal with the Formula 1 motor racing championship