Motorsport

Motorsport
Events

A fresh proposal to bring a Formula 1 race to London has been floated through the presentation of a project that would create a circuit akin to Montreal’s Circuit Gilles Villeneuve, home of the Canadian G…
Motorsport
Sponsorship & Marketing

The Aston Martin Formula 1 team has signed up Saudi Arabian airline Saudia to its sponsorship portfolio as the team’s 'Official Global Airline Partner'.
Motorsport
Sponsorship & Marketing

Australian motor racing series Supercars has announced four new sponsorship agreements for the 2023 season, with Panasonic, Schick and Repco Authorised Service joining in a trio of new deals and Boost…
Esports
Fan Engagement

NASCAR has launched NASCAR Speed Hub on online game platform Roblox as it continues its efforts to attract new fans
Motorsport
Sponsorship & Marketing

Formula 1 team Scuderia Ferrari has renewed a sponsorship agreement with yacht manufacturer Riva, extending their partnership for another season
Motorsport
Sponsorship & Marketing

Formula One has renegotiated its global agreement with the Interregional Sports Group (ISG) covering the marketing of its betting sponsorship rights using virtual advertising technology so that the deal…
Motorsport
Sponsorship & Marketing

The Aston Martin Formula One team has signed up digital members’ club and luxury concierge platform Velocity Black to its sponsorship portfolio.
Motorsport
Media

Singaporean telecoms operator StarHub will continue to carry pay-television broadcaster beIN Sports’ coverage of the Formula 1 motor racing championship.
Motorsport
Sponsorship & Marketing

German oil and additive manufacturer Liqui Moly has agreed a one-season extension to its sponsorship deal with the Formula 1 motor racing championship
Motorsport
Sponsorship & Marketing

IndyCar and Indianapolis Motor Speedway (IMS) have renewed their agreement with Legends as their official retail partner on a multi-year deal
Motorsport
Media

Formula 1 has renewed its media rights agreement in Latin America and the Caribbean with sports broadcaster ESPN until the end of the 2025 season
Motorsport
Media

Commercial broadcaster Sport1 has acquired platform-neutral rights across Germany, Austria and Switzerland to the ADAC GT Masters motor racing series as part of a new deal with the General German Automobile Club.
Motorsport
Sponsorship & Marketing

The Ferrari Formula 1 team has signed a major multi-year sponsorship agreement with Virtual Gaming Worlds (VGW), a global technology company that specialises in the creation of online social games
Motorsport
Technology

IndyCar and NTT Data have announced a redesign to the IndyCar mobile app to enhance users' experience ahead of the 2023 season, which starts this weekend, March 3-5, in St. Petersburg, Florida
Motorsport
Finance & Law

Formula 1’s revenue for the 2022 financial year rose to $2.57bn (€2.41bn), with the figures boosted by record attendances at its races.
Motorsport
Finance & Law

Franz Tost, team principal at Formula 1’s Scuderia AlphaTauri, has dismissed reports that energy drinks company Red Bull is looking to sell the team, while XMTrading has agreed a deal to sponsor the t…
Motorsport
Media

The IMG agency has secured Formula One in-ship and in-flight media rights to showcase on its Sport 24 and Sport 24 Extra channels over the next three seasons
Motorsport
Stadia

Formula 1 has announced a 15-year agreement with Premier League club Tottenham Hotspur that will see the opening of an electric karting facility beneath the South Stand at Tottenham Hotspur Stadium