Motorsport
Liqui Moly retains F1 in sponsorship portfolio
German oil and additive manufacturer Liqui Moly has agreed a one-season extension to its sponsorship deal with the Formula 1 motor racing championship
IndyCar and IMS renew Legends as official retail partner
IndyCar and Indianapolis Motor Speedway (IMS) have renewed their agreement with Legends as their official retail partner on a multi-year deal
ESPN retains F1 in Latin America and Caribbean, Sport1 nets highlights in Germany
Formula 1 has renewed its media rights agreement in Latin America and the Caribbean with sports broadcaster ESPN until the end of the 2025 season
ADAC GT Masters rights return to Sport1
Commercial broadcaster Sport1 has acquired platform-neutral rights across Germany, Austria and Switzerland to the ADAC GT Masters motor racing series as part of a new deal with the General German Automobile Club.
Gaming company VGW joins Ferrari F1’s sponsorship front row
The Ferrari Formula 1 team has signed a major multi-year sponsorship agreement with Virtual Gaming Worlds (VGW), a global technology company that specialises in the creation of online social games
IndyCar app revamped ahead of 2023 season
IndyCar and NTT Data have announced a redesign to the IndyCar mobile app to enhance users' experience ahead of the 2023 season, which starts this weekend, March 3-5, in St. Petersburg, Florida
Restriction-free calendar boosts F1 revenue to $2.57bn in 2022
Formula 1’s revenue for the 2022 financial year rose to $2.57bn (€2.41bn), with the figures boosted by record attendances at its races.
AlphaTauri denies claims of Red Bull sale, adds FX sponsor ahead of new season
Franz Tost, team principal at Formula 1’s Scuderia AlphaTauri, has dismissed reports that energy drinks company Red Bull is looking to sell the team, while XMTrading has agreed a deal to sponsor the t…
Formula 1 returns to IMG’s Sport 24 in three-year deal
The IMG agency has secured Formula One in-ship and in-flight media rights to showcase on its Sport 24 and Sport 24 Extra channels over the next three seasons
F1 aligns with Tottenham to create in-stadium karting track
Formula 1 has announced a 15-year agreement with Premier League club Tottenham Hotspur that will see the opening of an electric karting facility beneath the South Stand at Tottenham Hotspur Stadium
Formula 1 launches new fan engagement platform
Formula 1 has launched a new content platform ahead of the 2023 season designed to bring fans closer to the drama and excitement of the motor racing championship
Aristocrat Gaming strikes deal with Las Vegas Grand Prix
Aristocrat Gaming has been named the ‘Official Slot Machines Partner’ of the Las Vegas Grand Prix as part of a multi-year sponsorship deal.
Eurosport continues to showcase World Rally-Raid Championship
Media group Warner Bros. Discovery Sports Europe has agreed a broadcast rights deal with the fledgling World Rally-Raid Championship (W2RC)
Alfa Romeo Racing adds Corinthian Re as new sponsor
Formula 1 team Alfa Romeo Racing has announced a new sponsorship deal with Corinthian Re, a specialty collateralised reinsurance company
Coupang Play furthers F1 association, Fuji TV retains rights
South Korean streaming platform Coupang Play has secured a long-term association with Formula 1 by agreeing a rights deal with the motor racing championship
Qatar Airways finalises multi-year F1 sponsorship
Qatar Airways has announced a multi-year sponsorship deal with Formula 1 that sees it become the 'Global Airline Partner' of the motorsport series
Heineken furthers F1 presence with Red Bull Racing and Verstappen tie-up
Red Bull Racing has added beer brand Heineken to its sponsorship portfolio in a global deal that focuses on alcohol-free brand Heineken 0
Formula 1 launches premium F1 TV Pro in India
Formula 1 has moved to address the lack of a broadcast deal in India by launching the premium version of its in-house streaming service, F1 TV Pro