Motorsport
Formula 1 launches new fan engagement platform
Formula 1 has launched a new content platform ahead of the 2023 season designed to bring fans closer to the drama and excitement of the motor racing championship
Aristocrat Gaming strikes deal with Las Vegas Grand Prix
Aristocrat Gaming has been named the ‘Official Slot Machines Partner’ of the Las Vegas Grand Prix as part of a multi-year sponsorship deal.
Eurosport continues to showcase World Rally-Raid Championship
Media group Warner Bros. Discovery Sports Europe has agreed a broadcast rights deal with the fledgling World Rally-Raid Championship (W2RC)
Alfa Romeo Racing adds Corinthian Re as new sponsor
Formula 1 team Alfa Romeo Racing has announced a new sponsorship deal with Corinthian Re, a specialty collateralised reinsurance company
Coupang Play furthers F1 association, Fuji TV retains rights
South Korean streaming platform Coupang Play has secured a long-term association with Formula 1 by agreeing a rights deal with the motor racing championship
Qatar Airways finalises multi-year F1 sponsorship
Qatar Airways has announced a multi-year sponsorship deal with Formula 1 that sees it become the 'Global Airline Partner' of the motorsport series
Heineken furthers F1 presence with Red Bull Racing and Verstappen tie-up
Red Bull Racing has added beer brand Heineken to its sponsorship portfolio in a global deal that focuses on alcohol-free brand Heineken 0
Formula 1 launches premium F1 TV Pro in India
Formula 1 has moved to address the lack of a broadcast deal in India by launching the premium version of its in-house streaming service, F1 TV Pro
DAZN retains F1 rights in Japan to 2025
DAZN has kept hold of Formula 1 rights in one of its core markets, retaining the property in Japan until 2025.
ProSiebenSat.1 extends DTM rights in ‘long-term’ deal
German media group ProSiebenSat.1 has renewed its domestic broadcast rights to the Deutsche Tourenwagen Masters touring car series as part of a “long-term deal” with new series promoter the General German Automobile Club.
Haas leverages US links with Chipotle deal
The Haas Formula 1 team has signed up restaurant chain Chipotle Mexican Grill to its sponsorship portfolio
NHRA to upgrade OTT platform in deal with Endeavor Streaming
Endeavor Streaming and the National Hot Rod Association (NHRA) have agreed a 'multi-year' deal to re-launch NHRA.tv, the racing association's OTT platform
Mercedes signs Snapdragon and G42, Red Bull Racing secures Built For Athletes
The Mercedes Formula 1 team has signed multi-year sponsorship agreements with Qualcomm Technologies and G42, while Red Bull Racing has agreed a deal with fitness brand Built for Athletes
IndyCar expands global broadcast reach for 2023 season
IndyCar has detailed its broadcast reach for the 2023 season, with the North American motorsport series promising more accessibility than ever through coverage in 142 countries
Ferrari adds Bang & Olufsen and Ecopol, Mercedes secures Nuvei deal
Formula 1 team Scuderia Ferrari has bolstered its sponsorship portfolio ahead of the 2023 season with the signing of audio technology firm Bang & Olufsen and packaging specialist Ecopol, while rival Mercedes…
Tata Communications supports Formula E’s remote production in multi-year tie-up
The Formula E electric car-racing series has named Indian telecoms company Tata Communications as its official broadcast distribution provider
Aston Martin adds AvaTrade, Citi and Globe-Trotter to F1 global partner roster
Formula 1 motor-racing team Aston Martin Aramco Cognizant has added three new global partners to its sponsorship portfolio ahead of the 2023 season
Las Vegas approves plan to host F1 Grand Prix to 2032
Officials in Las Vegas' Clark County have unanimously approved a proposal to keep the Las Vegas Formula 1 Grand Prix on the racing calendar for at least a decade