Motorsport

McLaren Racing has signed up logistics company DP World as a sponsor of its Formula 1 team

Italian automotive manufacturer Ferrari has appointed former AC Milan executive Lorenzo Giorgetti as its chief racing revenue officer

Formula 1 team Williams Racing has signed a North American-focused sponsorship deal with Anheuser-Busch beer brand Michelob Ultra as the global motorsport series looks to further establish itself in the…

Williams Racing has signed up Gulf Oil to its sponsorship portfolio in a multi-year deal

US automotive manufacturer Ford will return to Formula 1 for the first time in more than two decades after entering into a long-term strategic technical partnership with Red Bull Racing

NASCAR and Ally Financial have announced a multi-year partnership that makes Ally Bank the official consumer bank of NASCAR and NASCAR-owned tracks

The International Automobile Federation (FIA) has officially launched an application process to identify potential new teams for Formula 1

Formula 1 racing team Red Bull Racing has added e-commerce technology company Rokt to its sponsorship portfolio ahead of its high-profile 2023 car launch in New York on February 3

The highly anticipated Las Vegas Grand Prix is hoping to secure a 10-year contract to remain on the Formula 1 schedule until 2032 as the global motorsport series looks to further establish itself in the…

Electric racing series Formula E has secured a multi-year licensing deal with global headwear company New Era, which will now supply the official podium cap as part of the agreement

Airspeeder, the world’s first racing series for crewed flying electric cars, has secured its first broadcast content deal through an agreement with pay-TV broadcaster Fox Sports Australia.

Tom Wild, strategy director for Publicis Sport & Entertainment, argues that Formula 1 risks alienating its core fans if it carries through with a threat to withdraw historic races and replace them with more lucrative hosting agreements

World Sport Consulting, the international organiser of the Touring Car Racing category, has selected MyTVchain to revamp the tcr-series.tv streaming platform ahead of the debut TCR World Tour season

Renewable energy company Greenko and lifestyle brand Core have agreed title sponsorship deals for Formula E events in India and Saudi Arabia, respectively

The Alfa Romeo F1 Team has signed a ‘record-breaking’ new title partnership with Australia-based cryptocurrency casino and sports betting brand Stake, starting this season.

NASCAR has partnered with action-sports brand Hurley in a clothing collaboration for men's and women's beach and surf apparel

German sports broadcaster Sport1 has extended its rights to the NASCAR stock car racing series and Australia’s Supercars Championship for two more seasons.

Pay-television broadcaster beIN Sports has concluded a three-year deal for exclusive rights to the Formula 1 motor racing championship in 10 territories across the Asia-Pacific region