Motorsport
DP World returns to F1 with McLaren
McLaren Racing has signed up logistics company DP World as a sponsor of its Formula 1 team
Ferrari hires former AC Milan CCO Giorgetti to bolster sponsor activities
Italian automotive manufacturer Ferrari has appointed former AC Milan executive Lorenzo Giorgetti as its chief racing revenue officer
Williams Racing signs US-focused partnership with Michelob Ultra, deals with Stephens, PureStream
Formula 1 team Williams Racing has signed a North American-focused sponsorship deal with Anheuser-Busch beer brand Michelob Ultra as the global motorsport series looks to further establish itself in the…
Gulf switches F1 sponsorship investment to Williams after McLaren exit
Williams Racing has signed up Gulf Oil to its sponsorship portfolio in a multi-year deal
Ford’s F1 return with Red Bull Racing driven by technology, marketing focus
US automotive manufacturer Ford will return to Formula 1 for the first time in more than two decades after entering into a long-term strategic technical partnership with Red Bull Racing
NASCAR, Ally announce multi-year partnership
NASCAR and Ally Financial have announced a multi-year partnership that makes Ally Bank the official consumer bank of NASCAR and NASCAR-owned tracks
FIA launches tender process for new F1 teams
The International Automobile Federation (FIA) has officially launched an application process to identify potential new teams for Formula 1
Red Bull Racing adds Rokt to sponsorship portfolio
Formula 1 racing team Red Bull Racing has added e-commerce technology company Rokt to its sponsorship portfolio ahead of its high-profile 2023 car launch in New York on February 3
Las Vegas GP targets 10-year stay on Formula 1 schedule
The highly anticipated Las Vegas Grand Prix is hoping to secure a 10-year contract to remain on the Formula 1 schedule until 2032 as the global motorsport series looks to further establish itself in the…
Formula E, New Era secure headwear licensing agreement
Electric racing series Formula E has secured a multi-year licensing deal with global headwear company New Era, which will now supply the official podium cap as part of the agreement
Fox Sports Australia showcases fledgling Airspeeder series
Airspeeder, the world’s first racing series for crewed flying electric cars, has secured its first broadcast content deal through an agreement with pay-TV broadcaster Fox Sports Australia.
Tom Wild | F1 risks turning off fans in race for bumper hosting deals
Tom Wild, strategy director for Publicis Sport & Entertainment, argues that Formula 1 risks alienating its core fans if it carries through with a threat to withdraw historic races and replace them with more lucrative hosting agreements
WSC taps MyTVchain to revamp TCR streaming service
World Sport Consulting, the international organiser of the Touring Car Racing category, has selected MyTVchain to revamp the tcr-series.tv streaming platform ahead of the debut TCR World Tour season
Title sponsors signed for Formula E races in India and Saudi Arabia
Renewable energy company Greenko and lifestyle brand Core have agreed title sponsorship deals for Formula E events in India and Saudi Arabia, respectively
Stake titles Alfa Romeo F1 in ‘$100m’ deal, Orlen switches to AlphaTauri
The Alfa Romeo F1 Team has signed a ‘record-breaking’ new title partnership with Australia-based cryptocurrency casino and sports betting brand Stake, starting this season.
NASCAR launches beach and surf apparel with Hurley
NASCAR has partnered with action-sports brand Hurley in a clothing collaboration for men's and women's beach and surf apparel
Sport1 extends NASCAR and Supercars rights
German sports broadcaster Sport1 has extended its rights to the NASCAR stock car racing series and Australia’s Supercars Championship for two more seasons.
BeIN seals F1 rights in APAC markets in three-year deal
Pay-television broadcaster beIN Sports has concluded a three-year deal for exclusive rights to the Formula 1 motor racing championship in 10 territories across the Asia-Pacific region