Motorsport
DAZN retains F1 rights in Japan to 2025
DAZN has kept hold of Formula 1 rights in one of its core markets, retaining the property in Japan until 2025.
ProSiebenSat.1 extends DTM rights in ‘long-term’ deal
German media group ProSiebenSat.1 has renewed its domestic broadcast rights to the Deutsche Tourenwagen Masters touring car series as part of a “long-term deal” with new series promoter the General German Automobile Club.
Haas leverages US links with Chipotle deal
The Haas Formula 1 team has signed up restaurant chain Chipotle Mexican Grill to its sponsorship portfolio
NHRA to upgrade OTT platform in deal with Endeavor Streaming
Endeavor Streaming and the National Hot Rod Association (NHRA) have agreed a 'multi-year' deal to re-launch NHRA.tv, the racing association's OTT platform
Mercedes signs Snapdragon and G42, Red Bull Racing secures Built For Athletes
The Mercedes Formula 1 team has signed multi-year sponsorship agreements with Qualcomm Technologies and G42, while Red Bull Racing has agreed a deal with fitness brand Built for Athletes
IndyCar expands global broadcast reach for 2023 season
IndyCar has detailed its broadcast reach for the 2023 season, with the North American motorsport series promising more accessibility than ever through coverage in 142 countries
Ferrari adds Bang & Olufsen and Ecopol, Mercedes secures Nuvei deal
Formula 1 team Scuderia Ferrari has bolstered its sponsorship portfolio ahead of the 2023 season with the signing of audio technology firm Bang & Olufsen and packaging specialist Ecopol, while rival Mercedes…
Tata Communications supports Formula E’s remote production in multi-year tie-up
The Formula E electric car-racing series has named Indian telecoms company Tata Communications as its official broadcast distribution provider
Aston Martin adds AvaTrade, Citi and Globe-Trotter to F1 global partner roster
Formula 1 motor-racing team Aston Martin Aramco Cognizant has added three new global partners to its sponsorship portfolio ahead of the 2023 season
Las Vegas approves plan to host F1 Grand Prix to 2032
Officials in Las Vegas' Clark County have unanimously approved a proposal to keep the Las Vegas Formula 1 Grand Prix on the racing calendar for at least a decade
DP World returns to F1 with McLaren
McLaren Racing has signed up logistics company DP World as a sponsor of its Formula 1 team
Ferrari hires former AC Milan CCO Giorgetti to bolster sponsor activities
Italian automotive manufacturer Ferrari has appointed former AC Milan executive Lorenzo Giorgetti as its chief racing revenue officer
Williams Racing signs US-focused partnership with Michelob Ultra, deals with Stephens, PureStream
Formula 1 team Williams Racing has signed a North American-focused sponsorship deal with Anheuser-Busch beer brand Michelob Ultra as the global motorsport series looks to further establish itself in the…
Gulf switches F1 sponsorship investment to Williams after McLaren exit
Williams Racing has signed up Gulf Oil to its sponsorship portfolio in a multi-year deal
Ford’s F1 return with Red Bull Racing driven by technology, marketing focus
US automotive manufacturer Ford will return to Formula 1 for the first time in more than two decades after entering into a long-term strategic technical partnership with Red Bull Racing
NASCAR, Ally announce multi-year partnership
NASCAR and Ally Financial have announced a multi-year partnership that makes Ally Bank the official consumer bank of NASCAR and NASCAR-owned tracks
FIA launches tender process for new F1 teams
The International Automobile Federation (FIA) has officially launched an application process to identify potential new teams for Formula 1
Red Bull Racing adds Rokt to sponsorship portfolio
Formula 1 racing team Red Bull Racing has added e-commerce technology company Rokt to its sponsorship portfolio ahead of its high-profile 2023 car launch in New York on February 3