Motorsport

Motorsport
Finance & Law

A letter sent by Formula 1 and its owner Liberty Media has accused International Automobile Federation (FIA) president Mohammed Ben Sulayem of overstepping the bounds of the governing body’s remit after h…
Motorsport
Sponsorship & Marketing

NASCAR has named Campari America-owned tequila brand Cabo Wabo as its inaugural tequila sponsor in a wide-ranging, multiyear agreement
Motorsport
Finance & Law

Saudi Arabia’s Public Investment Fund (PIF) last year explored a bid to acquire Formula 1 from owner Liberty Media, it has been reported.
Motorsport
Media

Commercial broadcaster ServusTV has extended its World Rally Championship rights for two more seasons. The broadcaster has announced a new agreement that includes Germany and Austria
Motorsport
Events

Formula 1's Miami Grand Prix has unveiled a series of campus upgrades for the 2023 race, including a resurfaced track, a new and expanded VIP Paddock Club building overlooking the pit lane, and a new …
Motorsport
Sponsorship & Marketing

The Mercedes Formula 1 team has signed up vehicle management specialist Solera to its sponsorship portfolio
Motorsport
Industry Moves

Intelligent Research in Sponsoring (IRIS), an independent company specialising in international sports market research, has appointed industry expert Nigel Geach as director of global motorsport and detailed…
Motorsport
Sponsorship & Marketing

Qatar Airways is set to be announced as the new airline sponsor of Formula 1, ousting incumbent Emirates to secure the rights
Motorsport
Media

Max Sport, the Bulgarian pay-TV broadcaster owned by telco A1, has extended its World Rally Championship rights for two more seasons. The new deal covers the 2023 and 2024 campaigns
Motorsport
Events

Formula 1 has today (Tuesday) confirmed that its 2023 season will remain at 23 races, ending hopes of the Chinese Grand Prix returning to the schedule or an alternative event being found
Motorsport
Sponsorship & Marketing

The FIM World Supercross Championship (WSX) has appointed sports rights and marketing agency TGI Sport to support its search for international sponsors
Motorsport
Sponsorship & Marketing

Logistics company DHL has agreed a multi-year extension to its Formula E sponsorship deal, while the electric car-racing championship has signed a rights deal with Brazilian commercial broadcaster Bandeirantes
Motorsport
Sponsorship & Marketing

Italian motorsport organisation Scuderia Ferrari has signed US software company Genesys as a new sponsor, while confirming the termination of a deal with Swiss blockchain technology company Velas Network
Motorsport
Sponsorship & Marketing

McLaren Racing has extended and expanded its agreement with sportswear brand Castore
Motorsport
Licensing & Merchandising

NASCAR Cup Series team Petty GMS has been rebranded Legacy Motor Club, it has been announced. Petty GMS was created in December 2021 with the takeover of Richard Petty Motorsports by GMS Racing.
Motorsport
Finance & Law

Michael Andretti, the Andretti Global chairman and chief executive, has claimed "greedy" Formula 1 teams are putting their self-interest first amid a lukewarm reaction to the proposed entry of a two-car …
Motorsport
Sponsorship & Marketing

Chinese Formula 1 driver Zhou Guanyu has agreed a new endorsement deal with Dior, while also extending his contract with HSBC
Motorsport
Finance & Law

Formula 1 is reportedly seeking to generate $500m (€468m) in revenues from the much-anticipated debut of the Las Vegas Grand Prix this fall as the global motorsport series looks to further establish i…