Motorsport

Motorsport
Events

The highly anticipated Las Vegas Grand Prix is hoping to secure a 10-year contract to remain on the Formula 1 schedule until 2032 as the global motorsport series looks to further establish itself in the…
Motorsport
Licensing & Merchandising

Electric racing series Formula E has secured a multi-year licensing deal with global headwear company New Era, which will now supply the official podium cap as part of the agreement
Motorsport
Media

Airspeeder, the world’s first racing series for crewed flying electric cars, has secured its first broadcast content deal through an agreement with pay-TV broadcaster Fox Sports Australia.
Motorsport
Events

Tom Wild, strategy director for Publicis Sport & Entertainment, argues that Formula 1 risks alienating its core fans if it carries through with a threat to withdraw historic races and replace them with more lucrative hosting agreements
Motorsport
Media

World Sport Consulting, the international organiser of the Touring Car Racing category, has selected MyTVchain to revamp the tcr-series.tv streaming platform ahead of the debut TCR World Tour season
Motorsport
Sponsorship & Marketing

Renewable energy company Greenko and lifestyle brand Core have agreed title sponsorship deals for Formula E events in India and Saudi Arabia, respectively
Motorsport
Sponsorship & Marketing

The Alfa Romeo F1 Team has signed a ‘record-breaking’ new title partnership with Australia-based cryptocurrency casino and sports betting brand Stake, starting this season.
Motorsport
Sponsorship & Marketing

NASCAR has partnered with action-sports brand Hurley in a clothing collaboration for men's and women's beach and surf apparel
Motorsport
Media

German sports broadcaster Sport1 has extended its rights to the NASCAR stock car racing series and Australia’s Supercars Championship for two more seasons.
Motorsport
Media

Pay-television broadcaster beIN Sports has concluded a three-year deal for exclusive rights to the Formula 1 motor racing championship in 10 territories across the Asia-Pacific region
Motorsport
Finance & Law

A letter sent by Formula 1 and its owner Liberty Media has accused International Automobile Federation (FIA) president Mohammed Ben Sulayem of overstepping the bounds of the governing body’s remit after h…
Motorsport
Sponsorship & Marketing

NASCAR has named Campari America-owned tequila brand Cabo Wabo as its inaugural tequila sponsor in a wide-ranging, multiyear agreement
Motorsport
Finance & Law

Saudi Arabia’s Public Investment Fund (PIF) last year explored a bid to acquire Formula 1 from owner Liberty Media, it has been reported.
Motorsport
Media

Commercial broadcaster ServusTV has extended its World Rally Championship rights for two more seasons. The broadcaster has announced a new agreement that includes Germany and Austria
Motorsport
Events

Formula 1's Miami Grand Prix has unveiled a series of campus upgrades for the 2023 race, including a resurfaced track, a new and expanded VIP Paddock Club building overlooking the pit lane, and a new …
Motorsport
Sponsorship & Marketing

The Mercedes Formula 1 team has signed up vehicle management specialist Solera to its sponsorship portfolio
Motorsport
Industry Moves

Intelligent Research in Sponsoring (IRIS), an independent company specialising in international sports market research, has appointed industry expert Nigel Geach as director of global motorsport and detailed…
Motorsport
Sponsorship & Marketing

Qatar Airways is set to be announced as the new airline sponsor of Formula 1, ousting incumbent Emirates to secure the rights