Motorsport

Motorsport
Sponsorship & Marketing

Technology company Lenovo has expanded its agreement with Formula 1 in the latest sports sponsorship move which includes promotion of its Motorola smartphone brand.
Motorsport
Sponsorship & Marketing

Banco Santander has completed a pivot in its motorsport sponsorship strategy by securing a central sponsorship agreement with Formula 1 after opting against a renewal of its Ferrari team deal.
Motorsport
Sponsorship & Marketing

Formula 1’s Scuderia Ferrari is in advanced talks with French drinks company Pernod Ricard regarding a new sponsorship agreement, SportBusiness understands from multiple sources close to the negotiations.
Motorsport
Sponsorship & Marketing

Italian banking firm UniCredit has been announced as a new partner of Formula 1 team Scuderia Ferrari in a multi-year deal after Spanish bank Banco Santander chose not to renew its sponsorship at the end of the 2024 season.
Motorsport
Sponsorship & Marketing

Digital consultant and software development firm Globant has stepped up its presence in Formula 1 by agreeing a sponsorship deal with Williams Racing.
Motorsport
Sponsorship & Marketing

Uralkali confirms it has "received in full" the payment owed by Haas following the termination of the title sponsorship deal between the two parties.
Motorsport
Sponsorship & Marketing

American Express is in advanced discussions to become a second-tier Official Partner of Formula 1 as it closes in on a deal that would upgrade its existing regional sponsorship, SportBusiness understands. 
Motorsport
Finance & Law

Owners KW25 and Red Bull are said to be targeting a valuation of up to €500m for the WRC's commercial rights-holder.
Motorsport
Finance & Law

F1 owner Liberty Media has revealed it is facing a US Department of Justice investigation into its move to prevent Andretti Formula Racing from entering the series as its 11th team.
Motorsport
Sponsorship & Marketing

Adidas is close to landing a deal with the Audi F1 team, which would mark its second agreement in the Formula 1 market with a major German manufacturer, SportBusiness can reveal.
Motorsport
Sponsorship & Marketing

Mastercard’s lengthy consideration of the F1 market has seen it enter into an agreement with McLaren Racing to become a ‘major sponsor’, following a process that saw several F1 teams jostle for Mastercard’s signatu…
Motorsport
Finance & Law

Formula E has spent £110,000 (€130,700/$142,300) to acquire the intellectual property rights to W Series, the all-female racing championship that collapsed into administration last year.
Motorsport
Finance & Law

Formula E, the electric single-seater racing series, has revealed a loss of €42.4m for the financial year ending September 30, 2023, closing the gap on the previous year's €65m shortfall.
Motorsport
Media

Extreme E’s transformation into Extreme H will turn Alejandro’s Agag’s sustainable off-road odyssey into a far more commercially-focused property, centring the interests of its Saudi backers and attracting new partners such as Red Bull to the sport.
Motorsport
Sponsorship & Marketing

SportBusiness understands Red Bull will adorn the livery of a yet-to-be decided team next year in addition to an already-announced partnership with Extreme H as its official energy drinks partner.
Motorsport
Industry Moves

Ellie Norman is to leave her executive role at Manchester United to join electric motor racing's Formula E as chief marketing officer, while the Premier League club's chief executive of alliances and partnerships,…
Motorsport
Media

The IMSA SportsCar Championship will increase its coverage on network television in the United States from 12 to 17 hours next year in a new multi-year deal with NBC
Motorsport
Sponsorship & Marketing

Haas Formula 1 has disputed claims made by former title sponsor Uralkali regarding the arbitration ruling on the termination of its contract following the Russian invasion of Ukraine