Motorsport
F1 secures landmark 10-year LVMH sponsorship
Formula 1 has secured the longest central sponsorship agreement in its history after finalising a 10-year contract with French luxury goods giant LVMH.
Nascar facing lawsuit over ‘monopolistic’ charter
Michael Jordan-owned 23XI Racing is one of two Nascar teams filing an antitrust lawsuit against the stock car-racing series over the “unfair” terms of its new charter proposals.
Bridgestone exits IOC deal to focus on motorsports
Bridgestone has become the latest Japanese brand to exit the IOC's Olympic Partner (TOP) programme, announcing in a statement that it is shifting its focus to ‘endemic motorsports platforms’ and ‘sustainable mobility’.
EXCLUSIVE: Marriott poised to extend Mercedes F1 deal
Marriott International is poised to extend its long-standing sponsorship agreement with the Mercedes Formula 1 team, SportBusiness can exclusively reveal.
Chiliz launches crypto sponsorship agency
Chiliz Group, the owners of the Socios fan token business, is launching Chiliz Sports, an independent agency to help cryptocurrency brands identify partnership opportunities with sports properties.
UBS sticks with Mercedes F1 after series bid fail
Swiss bank UBS has renewed its sponsorship of the Mercedes Formula 1 Team, despite missing out on a central deal with the motorsports series for next season
F1 nears LVMH deal that calls time on Rolex
Formula 1 is understood to be on the verge of a major new multi-brand sponsorship agreement with French luxury goods giant LVMH.
Honda lines up new lead sponsor after Repsol exit
Honda Racing has identified a prospective lead sponsor for its factory Honda MotoGP team after the announced exit of long-term title sponsor Repsol, SportBusiness understands.
XE axes remaining 2024 hosts, eyes new locations
Extreme E (XE), the electric off-road racing series, has scrapped the remaining races on the 2024 calendar, including a planned debut in the United States, and is evaluating how best to complete its final…
Motorola front and centre in Lenovo’s F1 upgrade
Technology company Lenovo has expanded its agreement with Formula 1 in the latest sports sponsorship move which includes promotion of its Motorola smartphone brand.
Santander signs F1 central deal after Ferrari exit
Banco Santander has completed a pivot in its motorsport sponsorship strategy by securing a central sponsorship agreement with Formula 1 after opting against a renewal of its Ferrari team deal.
EXCLUSIVE: Pernod Ricard nears Ferrari deal after Hamilton brand stake
Formula 1’s Scuderia Ferrari is in advanced talks with French drinks company Pernod Ricard regarding a new sponsorship agreement, SportBusiness understands from multiple sources close to the negotiations.
UniCredit in as Ferrari sponsor as Santander exits
Italian banking firm UniCredit has been announced as a new partner of Formula 1 team Scuderia Ferrari in a multi-year deal after Spanish bank Banco Santander chose not to renew its sponsorship at the end of the 2024 season.
Globant follows up F1 deal with Williams sponsorship
Digital consultant and software development firm Globant has stepped up its presence in Formula 1 by agreeing a sponsorship deal with Williams Racing.
Haas F1, Uralkali resolve sponsorship dispute
Uralkali confirms it has "received in full" the payment owed by Haas following the termination of the title sponsorship deal between the two parties.
EXCLUSIVE: Amex closing in on upgraded F1 deal
American Express is in advanced discussions to become a second-tier Official Partner of Formula 1 as it closes in on a deal that would upgrade its existing regional sponsorship, SportBusiness understands.
WRC Promoter ‘lined up’ for sale
Owners KW25 and Red Bull are said to be targeting a valuation of up to €500m for the WRC's commercial rights-holder.
Liberty to ‘cooperate’ in DoJ probe over Andretti rejection
F1 owner Liberty Media has revealed it is facing a US Department of Justice investigation into its move to prevent Andretti Formula Racing from entering the series as its 11th team.