Motorsport
Rolex returns as Australian Grand Prix title sponsor
Rolex is to return as title sponsor of the Australian Grand Prix for 2023
NASCAR touts viewership bump, 2023 broadcast schedule
NASCAR has announced its 2023 schedule, including broadcast networks and times for the Cup Series, Xfinity Series, and Truck Series, garnering its greatest level of broadcast exposure in more than a decade,…
NASCAR partners with QuintEvents for Chicago street race
NASCAR has partnered with North Carolina-based event management company QuintEvents to sell premium experiences for the upcoming Cup Series street race in downtown Chicago, Illinois, next year.
EXCLUSIVE: F1 lining up new airline sponsor as Emirates talks break down
Formula 1 is lining up a new airline sponsor after renewal discussions with Dubai-based carrier Emirates broke down over the asking price, SportBusiness can exclusively reveal
Jimmie Johnson joins Petty GMS as investor, driver
Seven-time NASCAR Cup Series champion Jimmie Johnson has joined Petty GMS Motorsports as an investor and driver
Formula 1’s Q3 revenues rise to $715m
Formula 1 has reported revenues of $715m (€721m) for the third quarter of 2022, a seven-per-cent increase on the same period in 2021 but a slight decrease compared with the $744m posted in the second q…
RB Leipzig’s Mintzlaff takes up Red Bull chief executive role
Oliver Mintzlaff has stepped down as chief executive and chairman of German Bundesliga football club RB Leipzig to become one of three chief executives at energy drinks giant Red Bull
Heineken Silver named as title sponsor of Las Vegas GP
Premium lager brand Heineken Silver has been named as the title sponsor of next year’s inaugural Formula 1 Grand Prix in Las Vegas.
OKX and McLaren to educate fans on responsible investing as they ramp up activation
McLaren and crypto sector sponsor OKX unveiled an eye-catching new livery for the Formula One team’s cars ahead of last month’s Grand Prix in Singapore. It
Indy Lights rebranded Indy NXT, Firestone named presenting sponsor
Indy Lights, the NTT IndyCar Series developmental program, has been rebranded as Indy NXT, with tire and rubber company Firestone replacing Cooper Tires as its presenting sponsor.
AWS upgrades and expands Formula 1 sponsorship
Amazon Web Services (AWS) has stepped up its association with Formula 1 by renewing and expanding its deal with the motor-racing championship to become a global partner
Causey becomes NASCAR’s first female Black track president
Latasha Causey, a longtime community development executive, has been appointed the new track president at Phoenix Raceway, becoming the first female Black track president in NASCAR history.
F1 Las Vegas GP strikes T-Mobile pact
Telco T-Mobile has been named the exclusive wireless provider for Formula 1's Las Vegas Grand Prix ahead of the inaugural race on November 16-18, 2023
US sponsorship of F1 teams up 66 per cent in two years
The volume of US brands agreeing sponsorship deals with Formula 1 teams has increased by 66 per cent in the last two years, according to the latest research from SportBusiness Sponsorship
ESPN seeks ways to expand sponsorship revenue to monetize renewed F1 rights in US
John Suchenski, ESPN’s director of programming and acquisitions, tells SportBusiness the network is considering having multiple presenting sponsors of both its pre-race and race telecasts going forwards.
Arrow McLaren SP lands NTT Data partnership
NTT IndyCar Series team Arrow McLaren SP has secured a multiyear partnership with Japanese multinational information technology services company NTT Data, and has also confirmed Tony Kanaan as the driver …
Mexican GP to remain on F1 calendar through 2025
The Mexican Grand Prix will stay on the Formula 1 schedule through 2025 after securing a three-year contract extension
Audi confirms Sauber agreement for F1 entry in 2026
German automotive manufacturer Audi has selected Sauber as its strategic partner for its Formula 1 entry in 2026