Motorsport
AWS upgrades and expands Formula 1 sponsorship
Amazon Web Services (AWS) has stepped up its association with Formula 1 by renewing and expanding its deal with the motor-racing championship to become a global partner
Causey becomes NASCAR’s first female Black track president
Latasha Causey, a longtime community development executive, has been appointed the new track president at Phoenix Raceway, becoming the first female Black track president in NASCAR history.
F1 Las Vegas GP strikes T-Mobile pact
Telco T-Mobile has been named the exclusive wireless provider for Formula 1's Las Vegas Grand Prix ahead of the inaugural race on November 16-18, 2023
US sponsorship of F1 teams up 66 per cent in two years
The volume of US brands agreeing sponsorship deals with Formula 1 teams has increased by 66 per cent in the last two years, according to the latest research from SportBusiness Sponsorship
ESPN seeks ways to expand sponsorship revenue to monetize renewed F1 rights in US
John Suchenski, ESPN’s director of programming and acquisitions, tells SportBusiness the network is considering having multiple presenting sponsors of both its pre-race and race telecasts going forwards.
Arrow McLaren SP lands NTT Data partnership
NTT IndyCar Series team Arrow McLaren SP has secured a multiyear partnership with Japanese multinational information technology services company NTT Data, and has also confirmed Tony Kanaan as the driver …
Mexican GP to remain on F1 calendar through 2025
The Mexican Grand Prix will stay on the Formula 1 schedule through 2025 after securing a three-year contract extension
Audi confirms Sauber agreement for F1 entry in 2026
German automotive manufacturer Audi has selected Sauber as its strategic partner for its Formula 1 entry in 2026
Repsol continues long-running title sponsorship of Honda MotoGP team
Spanish energy company Repsol has extended its title sponsorship agreement with the Honda Racing Corporation for its MotoGP team
QuintEvents acquires Monaco Star Events
North Carolina-based event management company QuintEvents has significantly expanded its position in the global sports landscape after acquiring Monaco Star Events, which handles corporate hospitality…
ServusTV extends F1 rights, pays tribute to Mateschitz
Austrian commercial broadcaster ServusTV has agreed a three-year extension to its rights deal with Formula 1 which will see the Red Bull Media-owned company continue to show the motor-racing championship…
F1 ‘planning to create’ women’s motorsport series
Formula 1 is planning to create a women's motorsport series for younger drivers which would run alongside the financially beleaguered W Series, according to multiple reports
ESPN, Formula 1 confirm US rights extension through 2025
ESPN and Formula 1 have confirmed a three-year rights extension in the United States through 2025, in a deal which will keep all race telecasts on ABC, ESPN, and ESPN2 commercial-free
Hamilton criticizes F1 for not saving 2022 W Series season
Lewis Hamilton has criticized Formula 1 and parent company Liberty Media for not doing more to save the 2022 W Series season, which was cut short due to financial issues
F1TV Pro made available to Mexican telco subscribers
Formula 1 has teamed up with Telcel and Telmex to make its F1TV Pro streaming service available to subscribers of the Mexican telecoms companies
McLaren introduces rotating digital signage to F1 cars
McLaren Racing has partnered with digital agency Seamless Digital to introduce cutting-edge technology which will allow the team to change the branding on its cars during a Formula 1 race weekend in a…
Haas F1 brings in MoneyGram as new title sponsor
The Haas Formula 1 team has named American global payments and money transfer company MoneyGram International as its new title sponsor from the 2023 season in a multiyear agreement
Formula 1 details launch plans for F1 Arcade experiential venture
Formula 1 has announced that its new licensed premium experiential venture, F1 Arcade, will debut in London on November 24