Motorsport

Motorsport
Sponsorship & Marketing

MotoGP owner and operator Dorna Sports has signed an extension to its sponsorship contract with lubricant manufacturer Liqui Moly
Motorsport
Industry Moves

NASCAR has appointed veteran Canadian marketing executive Tony Spiteri as general manager of its NASCAR Canada subsidiary
Motorsport
Fan Engagement

Motorsports gaming startup GridRival has unveiled its inaugural daily fantasy sports offering for its 200,000-person userbase spanning 23 states in the United States
Motorsport
Sponsorship & Marketing

Circuit of the Americas in Austin, Texas, has announced a partnership with American mobile payment service Cash App ahead of the 2022 Formula 1 United States Grand Prix, which takes place on October 21-23
Motorsport
Governance

The World Touring Car Cup (WTCR), which is sanctioned by the International Automobile Federation (FIA), will come to an end in its current guise following the 2022 season, with the governing body working…
Motorsport
Media

Formula E has reported an increase in its cumulative audience figures for Season 8 of 20 per cent on the previous year. The total cumulative audience reached 381 million, Formula E said today (Thursday)
Motorsport
Industry Moves

Formula 1 has appointed Jonathan Haworth as its new director of commercial partnerships, SportBusiness understands. Formerly of Warner Bros
Motorsport
Media

Subscription streaming platform DAZN has struck a five-year agreement with promoter and rights-holder Dorna Sports to renew its MotoGP rights in Spain until 2027
Motorsport
Finance & Law

Women’s motor-racing championship the W Series has cancelled the remaining three races of its 2022 schedule after a proposed investment deal fell through last month.
Motorsport
Media

Australian free-to-air broadcaster Ten is reported to have agreed a new multi-year rights agreement with pay-television broadcaster Foxtel to show the Australian Formula 1 Grand Prix and Australian MotoGP…
Motorsport
Finance & Law

Formula 1 motor-racing team Mercedes-AMG Petronas has reported a significant rise in profits as the sport in 2021 recovered from Covid-19’s impact on the calendar, and the new cost cap regime took hold.
Motorsport
Finance & Law

A number of leading Nascar Cup Series teams have called on the stock car racing series to fix what they describe as a "broken" economic model to try to ensure long-term sustainability and profitability
Motorsport
Sponsorship & Marketing

Red Bull has announced a new agreement with Honda that will see the Japanese automobile manufacturer continue to supply its Formula 1 teams with power units and receive more prominent branding on their…
Motorsport
Media

UK free-to-air broadcaster Channel 4 has agreed a one-season extension to its Formula 1 sublicensing deal with pay-television broadcaster Sky
Motorsport
Media

NBCUniversal’s Peacock OTT subscription service will stream live coverage of all Supercross and Pro Motocross races, including the SuperMotoCross World Championship, as part of a multi-year media rights e…
Motorsport
Events

Formula E has moved a step closer towards racing in Japan for the first time after the electric car racing championship signed a memorandum of understanding with the Tokyo Metropolitan Government
Motorsport
Media

Pay-television broadcaster beIN Sports is finalising a multi-year deal beginning in 2023 for Formula 1 rights across its Asian markets, SportBusiness understands
Motorsport
Sponsorship & Marketing

Scuderia Ferrari has signed a multi-year sponsorship agreement with cybersecurity and digital data protection brand Bitdefender. The company was founded in Romania in 2001 and is also based in the US