Motorsport
SeatGeek lands multiyear Nascar ticketing deal
New York-based ticketing company SeatGeek has continued its recent run of business activity by securing a multiyear partnership with Nascar, becoming the official ticket marketplace partner of the American…
K-Swiss enters F1 with McLaren deal, MindMaze backs Alfa Romeo
McLaren Racing has signed a multi-year deal with footwear brand K-Swiss, while fellow Formula 1 team Alfa Romeo has agreed a new partnership with neurotechnology platform MindMaze
CCTV shows coverage of F1’s Austrian Grand Prix with rights deal reportedly on horizon
Chinese state broadcaster CCTV over the weekend showed its first coverage of this year's Formula 1 season, with local media reporting that a new rights deal is being finalised
Alpine F1 team extends Yahoo sponsorship deal
The Alpine Formula 1 team has extended its sponsorship agreement with web services provider Yahoo
Envision Racing looks to follow two years of commercial progress with title sponsor signing
Team on course to earn €47.5
F1’s growth in US worth extra 50 per cent in team sponsorship, says McLaren boss Brown
Formula One’s success in growing audiences in the US and engaging younger fans through its esports initiatives has enabled the McLaren team to increase its sponsorship “rate card” by 25-50 per cent, accor…
F1 extends licensing agreement with The Memento Group
Formula 1 has extended its licensing agreement with The Memento Group (TMG) until 2025
F1 adds two more years to Ferrari Trento deal
Formula 1 has signed an extension to its sponsorship contract with sparkling wine brand Ferrari Trento
Hugo Boss makes F1 return with Aston Martin partnership
Hugo Boss, the luxury clothing and apparel brand, has made a return to Formula 1 after a five-year absence by striking a partnership with the Aston Martin F1 team
Hyderabad, São Paulo enter record calendar for Formula E
Formula E has revealed plans for a record 18-race 2022-23 calendar, with new events confirmed for India and Brazil as the electric car-racing series prepares to usher in its Gen3 era
McLaren agrees deal with Saudi city project NEOM, Buzz Group signs with AlphaTauri
McLaren Racing has signed a sponsorship agreement with Saudi Arabian city development project NEOM
Madrid declares interest in Formula 1 hosting
Madrid’s authorities have written to Stefano Domenicali, chief executive and president of Formula 1, declaring the Spanish capital’s interest in staging a round of the motor-racing championship.
McLaren signs up Goldman Sachs ahead of British GP
McLaren Racing has signed up global financial institution Goldman Sachs to its sponsorship portfolio.
The multi-year deal makes the company an ‘Official Partner’ of McLaren’s Formula 1 team.
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HSBC China agrees ambassador deal with F1 driver Zhou Guanyu
The China division of banking group HSBC has agreed a brand ambassador deal with Chinese Formula 1 driver Zhou Guanyu
WTCR offered new platform through Recast-Discovery Sports Events deal
Subscription-free streaming platform Recast has added the World Touring Car Cup (WTCR) as its latest content partner through an agreement with the motor-racing championship’s promoter, Discovery Sports Ev…
Melbourne’s Formula 1 hosting agreement extended to 2035
Formula 1 has agreed a new 10-year hosting deal with its current race promoter in Melbourne, meaning a Grand Prix will take place in the Australian city until at least 2035
Roger Dubuis signs official timing deal with Goodwood Festival of Speed
Swiss watchmaker Roger Dubuis has signed as the official timing partner of the annual Goodwood Festival of Speed, which will be held later this month
Band secures F1 rights extension in Brazil, Claro to distribute F1 TV Pro
Brazilian commercial broadcaster Bandeirantes has agreed a three-season extension to its Formula 1 rights deal