Motorsport
Gainbridge extends Indianapolis 500 entitlement deal
Digital financial services platform Gainbridge has secured a multiyear agreement to extend its presenting sponsorship of the Indianapolis 500, renewing a deal which began in 2019.
McLaren adds Cadence as latest sponsor from technology sector
McLaren Racing has signed up computer software company Cadence as the latest addition to its sponsorship portfolio
M&M’s becomes title sponsor of Nascar Cup Series race at Pocono
Mars Wrigley-owned chocolate brand M&M's will become the title sponsor of the Nascar Cup Series race at Pocono Raceway in Long Pond, Pennsylvania, on July 24
McLaren expands SunGod licensing deal to include Extreme E
McLaren Racing has expanded its agreement with eyewear brand SunGod
WRC Promoter planning rally television channel
Jona Seibel, managing director of WRC Promoter, commercial arm of the World Rally Championship, has revealed plans to launch a “24/7 rally television channel” next year.
F1 opts against replacing Russian Grand Prix
Formula 1 has confirmed today (Wednesday) that its 2022 calendar will feature 22 races after the motorsport series opted not to replace the cancelled Russian Grand Prix
Pluto TV launches in Nordics with Bellator, World RX rights
Pluto TV, the free, ad-supported streaming service owned by US media group Paramount Global, has launched in Sweden, Denmark and Norway and will provide live sport from the Bellator mixed martial arts…
Honda returns as title sponsor of 2022 Japanese GP
Formula 1’s Japanese Grand Prix later this year will be title-sponsored by automotive manufacturer Honda.
McLaren Racing diversifies with Formula E entry
McLaren Racing has continued to diversify its motorsports portfolio by agreeing to enter electric racing series Formula E for the first time
Supercars promotes Tunnicliffe to broadcast chief after Prendergast departure
Supercars has announced the promotion of David Tunnicliffe to head of broadcast
Singapore Airlines adds three more years to Singapore GP title sponsorship
Formula 1’s Singapore Grand Prix will continue to carry Singapore Airlines as a title sponsor after the company extended its long-running association with the event.
IMS to open sports betting lounge following Caesars partnership
Caesars Sportsbook has been named the official sports betting partner of the Indianapolis 500 and Indianapolis Motor Speedway, in a partnership which began at the NTT IndyCar Series' GMR Grand Prix on…
COTA feeds into US Grand Prix demand with inaugural experiential ticket package offering
Circuit of the Americas is looking to capitalize on the new Formula 1 boom in the United States by offering its first-ever combined premium ticket, travel, hotel and experiential hospitality packages for…
W Series looks to follow in F1’s footsteps and make US breakthrough
W Series chief executive Catherine Bond Muir tells SportBusiness why the all-female motor racing series "came of age" at the Miami Grand Prix.
McLaren continues sponsorship drive with VMware
McLaren Racing has signed up multi-cloud services provider VMware as its latest sponsor
Miami GP draws record 2.6 million viewers on ABC
Bullish viewership totals provide further evidence of new event's appeal
BeIN picks up eSkootr rights in Mena region, Southeast Asia
Pay-television broadcaster beIN Media Group has acquired broadcast rights to the nascent eSkootr Championship (eSC) in the Middle East and North Africa, along with parts of Southeast Asia
Miami GP draws huge buzz, capacity crowd, and A-list stars
Inaugural F1 event in Florida draws announced attendance of 82,500