Motorsport
F1 remains uncertain over adding 11th team
Andretti continues to make his case to secure entry
United States tops sales on online F1 store for first time
Merchandise activity further signals American rise for motorsports property
Steiner: F1 should not overextend itself in US push
Guenther Steiner, the team principal of Haas F1 Team, believes that the United States is big enough to sustain three annual Formula 1 races but added that the international motorsport series should be…
Fox Sports Australia, Claro among new eSkootr Championship rights partners
The eSkootr Championship (eSC) has signed a rights deal in Australia with pay-television broadcaster Fox Sports, while it will also receive coverage in Latin America after an agreement was struck with…
Formula 1’s Q1 revenue doubles to $360m
Formula 1 has posted revenues of $360m (€341m) for the first quarter of 2022 – a 100-per-cent increase from the same period last year.
ESPN adds W Series to motorsport portfolio in US
W Series has followed up its recent rights agreement with pay-television broadcaster Sky by securing a deal with US sports broadcaster ESPN
Hard Rock expands F1 presence with Red Bull Racing pact
Restaurant, hotel, and casino company becomes an official team partner
F1, Netflix agree to two more seasons of ‘Drive to Survive’
Popular docuseries confirmed through 2024
Mediaset agrees domestic free-to-air deal for F1 Spanish GP
Media group Mediaset España has agreed a sublicensing deal for Formula 1’s forthcoming Spanish Grand Prix with the property’s main domestic rights-holder, the Movistar Plus pay-TV platform of telco Tele…
Miami GP organizers shrug off criticisms of fake marina
Racetrack designed as 'a little of an ode to Miami'
Miami Grand Prix hype proves Formula 1 has cracked United States market
Already billed as 'Formula 1's Super Bowl,' the inaugural Miami GP has become one of the most-anticipated races on the F1 schedule as well as a sought-after sports sponsorship asset. Bob Williams reports.
Wolff calls for China to host more F1 races
Formula 1 should stage three races per season in China when it returns to the country after a four-year hiatus due to the Covid-19 pandemic, according to Mercedes chief executive and team principal Toto…
Dorna Sports warns Suzuki against ‘unilaterally’ quitting MotoGP
Dorna Sports has warned MotoGP team Suzuki against violating the terms of their commercial agreement by "unilaterally" exiting the motorcycling series after reports suggested the team will dissolve later…
F1 expands regional deal with Workday
Formula 1 has renewed and expanded its sponsorship contract with finance and human resources specialist Workday
ESPN views commercial-free strategy as ‘differentiator’ in bid to keep US Formula 1 rights
John Suchenski, ESPN's director of programming and acquisitions, tells SportBusiness the strategy behind the sports network's efforts to keep hold of highly prized Formula 1 rights in the United States. Bob Williams reports.
McLaren Racing brings in crypto platform OKX
Racing team grows its presence in cryptocurrency landscape
Hard Rock to become title sponsor of W Series 2022 opener
Hard Rock International, the United States-based hotel, restaurant and casino company, has struck a deal to become the title sponsor of the W Series 2022 season-opening double-header at the Hard Rock Stadium…
Gallagher secures wide-ranging IndyCar partnership
United States-based insurance firm Gallagher has secured a new, multiyear partnership with Penske Entertainment, which will span across various assets within the NTT IndyCar Series and branding at Indianapolis…