Motorsport

Motorsport
Sponsorship & Marketing

Adidas is close to landing a deal with the Audi F1 team, which would mark its second agreement in the Formula 1 market with a major German manufacturer, SportBusiness can reveal.
Motorsport
Sponsorship & Marketing

Mastercard’s lengthy consideration of the F1 market has seen it enter into an agreement with McLaren Racing to become a ‘major sponsor’, following a process that saw several F1 teams jostle for Mastercard’s signatu…
Motorsport
Finance & Law

Formula E has spent £110,000 (€130,700/$142,300) to acquire the intellectual property rights to W Series, the all-female racing championship that collapsed into administration last year.
Motorsport
Finance & Law

Formula E, the electric single-seater racing series, has revealed a loss of €42.4m for the financial year ending September 30, 2023, closing the gap on the previous year's €65m shortfall.
Motorsport
Media

Extreme E’s transformation into Extreme H will turn Alejandro’s Agag’s sustainable off-road odyssey into a far more commercially-focused property, centring the interests of its Saudi backers and attracting new partners such as Red Bull to the sport.
Motorsport
Sponsorship & Marketing

SportBusiness understands Red Bull will adorn the livery of a yet-to-be decided team next year in addition to an already-announced partnership with Extreme H as its official energy drinks partner.
Motorsport
Industry Moves

Ellie Norman is to leave her executive role at Manchester United to join electric motor racing's Formula E as chief marketing officer, while the Premier League club's chief executive of alliances and partnerships,…
Motorsport
Media

The IMSA SportsCar Championship will increase its coverage on network television in the United States from 12 to 17 hours next year in a new multi-year deal with NBC
Motorsport
Sponsorship & Marketing

Haas Formula 1 has disputed claims made by former title sponsor Uralkali regarding the arbitration ruling on the termination of its contract following the Russian invasion of Ukraine
Motorsport
Sponsorship & Marketing

Former Haas Formula 1 title sponsor Uralkali, the Russian fertiliser producer, has been awarded compensation by a Swiss arbitration tribunal following the termination of its contract at the outbreak of…
Motorsport
Media

IndyCar's new domestic media rights deal with Fox will ensure the open-wheel racing series remains on free-to-air television in the US, with every race set to air on Fox's national network
Motorsport
Finance & Law

Liberty Global has taken a controlling stake in Formula E, after acquiring shares in the electric motor racing series held by media company Warner Bros. Discovery (WBD)
Motorsport
Events

World Rally Championship set to join Formula 1, Formula E, Extreme E and the Dakar Rally on the Kingdom's events calendar, from 2025.
Motorsport
Sponsorship & Marketing

Penske Entertainment has widened its already broad portfolio of IndyCar Official Partners in a sponsorship agreement with US-based digital technology group Cisco.
Motorsport
Media

Nascar is following the example of the National Basketball Association and Major League Soccer by unveiling an in-season, bracket-style tournament for its Cup Series to begin in 2025
Motorsport
Finance & Law

Formula 1's revenue broke the $500m (€465.7m) barrier for the first quarter of this year, with the addition of an extra race in the period and strong performances across all three main revenue drivers paying dividends.
Motorsport
Sponsorship & Marketing

Formula E has signed its second successive sponsorship deal in the artificial intelligence (AI) category in the space of two months, announcing a three-year agreement with Infosys.
Motorsport
Media

Lando Norris' first Formula 1 victory at the Miami Grand Prix on May 5 drew the largest live audience for an F1 race in the United States with 3.1 million tuning into ABC's telecast