Motorsport

Motorsport
Sponsorship & Marketing

Luxury watchmaker TAG Heuer has renewed its multiyear partnerships with the NTT IndyCar series and Indianapolis Motor Speedway.
Motorsport
Sponsorship & Marketing

Haas Formula 1 has told former title sponsor Uralkali that it will not refund the €12m ($13m) paid by the Russian fertiliser company before Haas terminated the contract in response to Russia’s invasion of …
Motorsport
Sponsorship & Marketing

Swiss luxury watchmaker TAG Heuer is helping to put on a pop-up fan experience from May 2-7 in Miami Design District’s Jungle Plaza to coincide with the inaugural Formula 1 Miami Grand Prix at the Hard R…
Motorsport
Data

Motorsports property enlarges its efforts around fraud detection
Motorsport
Sponsorship & Marketing

The sponsorship portfolio of the World Rallycross Championship (World RX) has been bolstered by the addition of Volvo Construction Equipment
Motorsport
Finance & Law

Japanese car manufacturer Nissan has acquired full ownership of the e.dams Formula E team
Motorsport
Sponsorship & Marketing

Formula E’s ROKiT Venturi Racing has appointed the Turnstile agency to assess the value of its intellectual property rights following the multi-year agreement between the racing team and sports car br…
Motorsport
Sponsorship & Marketing

The inaugural Formula 1 Miami Grand Prix  set for May 6-8 at Hard Rock Stadium will be accompanied by a three-day fan experience in Miami Beach, Florida, in the heart of greater Miami.
Motorsport
Sponsorship & Marketing

Swiss watchmaker Tissot has expanded its involvement in MotoGP by acquiring the title sponsorship rights to the Grand Prix of Portugal
Motorsport
Events

The Extreme E electric off-road racing series has been forced to postpone its planned race in Sardinia, with the Italian island to now stage a double-header event in July
Motorsport
Media

L’Équipe, the French media and publishing group, has signed a three-season extension to its rights deal for the FIM Endurance World Championship.
Motorsport
Attendance

Total attendance at last week's Formula One Grand Prix in Melbourne was 419,114 over four days, according to organiser the Australian Grand Prix Corporation
Motorsport
Sponsorship & Marketing

Lizzie Isherwood, senior account director, communications, at CSM Sport & Entertainment, examines why the technology industry is upping its investment in Formula 1 and advises how best to construct an integrated, tech-focused sponsorship agreement.
Motorsport
Sponsorship & Marketing

New sponsorship deals with Salesforce, MSC Cruises, Lenovo and AlphaTauri have led to a significant increase in central commercial revenues for Formula 1. Matthew Williams reports on the values of the deals and how the brands plan to activate their rights.
Motorsport
Industry Moves

SX Global has announced the appointments of former Thrill One executive Stephen Rogers and Supercars broadcast chief Nathan Prendergast to senior roles within the FIM Supercross World Championship
Motorsport
Media

Pay-television broadcaster Canal Plus has agreed a five-season extension to its media rights deal in France for the Formula 1 motor racing championship
Motorsport
Licensing & Merchandising

Formula E has appointed stichd, a wholly-owned subsidiary of German sportswear and equipment manufacturer Puma, as its retail merchandise partner under a long-term deal
Motorsport
Sponsorship & Marketing

Dorna Sports, the commercial rights-holder of MotoGP, has signed American CBD company Craft 1861 as a sponsor of the motorcycling series