Motorsport
F1 extends content partnership with Twitter
Formula One and Twitter have announced an extension and expansion of their partnership, which will see F1 content amplified across the social media platform
F1 needs drivers that are also ambassadors, Domenicali says
Formula One chief executive Stefano Domenicali has said today's drivers must also be great communicators, if the sport is to continue to grow and reach new audiences
Australian Grand Prix prepares new experiences for a new generation of fans
Australian Grand Prix chief executive Andrew Westacott tells SportBusiness about the changes afoot as the Melbourne race returns after the pandemiic.
F1 confirms Salesforce sponsorship as it looks to develop use of fan data
Formula One has confirmed a new global sponsorship agreement with customer relationship management company Salesforce
ESPN faces fight to keep hold of US Formula 1 broadcast rights
ESPN faces a battle to keep hold of United States broadcast rights to Formula 1 in 2023 when the motorsport series will have three grands prix in the key international territory
Manufacturers sign up for new era of Formula E
Electric car-racing series Formula E has announced that seven manufacturers have registered with the International Automobile Federation (FIA) to race in its new Gen3 car, which will debut next season
Red Bull Racing converts BMC Switzerland to sponsorship role
Red Bull Racing has signed up premium bicycle brand BMC Switzerland to its sponsorship portfolio.
The company becomes an Official Partner of the Red Bull Racing Formula 1 team across a multi-year contract
Australian Grand Prix Corporation strikes sponsorship agreement with Marriott
The Australian Grand Prix Corporation has announced a new sponsorship deal with hotel chain Marriott
VW set to give go ahead for Audi and Porsche to join F1
Automotive giant Volkswagen is reportedly set to give the green light for two of its brands – Audi and Porsche – to enter the Formula One motor racing series.
Nitro Rallycross goes global with 2022-23 calendar
Nitro Rallycross, the motorsport property created by Travis Pastrana and Nitro Circus in 2018, has detailed plans for its first global calendar
Formula 1 seals deal for return to Las Vegas
The United States is set to have three races on the Formula 1 calendar from 2023 after the motor-racing championship fulfilled a long-held ambition to return to Las Vegas
YellaWood extends title sponsorship of Nascar Cup Series playoff race at Talladega
YellaWood, Great Southern Wood Preserving Incorporated’s flagship brand, has extended its title sponsorship of the YellaWood 500 Nascar Cup Series Playoff Race at Talladega Superspeedway in Alabama th…
W Series to stage record 10-race season
W Series, the all-female car racing series, has announced plans to host a record 10 Formula 1 support races in 2022
FIM JuniorGP rebrand continues with Finetwork title sponsorship
Dorna Sports has signed Spanish telco Finetwork as the new title sponsor of the FIM JunioGP World Championship
Webike extends with Discovery Sports Events for EWC series
Japanese online motorcycle parts outlet Webike has extended as an Official Series Partner of the FIM Endurance World Championship (EWC)
Lizzie Isherwood | F1, the US and new tech, a match made in heaven
Lizzie Isherwood, senior account director, communications, at CSM Sport & Entertainment, explains Formula 1's increasing prominence in the US and the opportunity for tech-focused brands to enter the sport.
McLaren extends and expands Cisco deal in latest sponsorship move
McLaren Racing has signed an extension and expansion of its sponsorship deal with technology company Cisco, making the brand an Official Technology Partner of the McLaren Formula 1 team
Domenicali sees potential for further additions to F1 calendar
Formula One chief executive and president Stefano Domenicali has suggested new grands prix in Africa and Las Vegas are under consideration as the motor racing series assesses further expansion of its annual…