Motorsport
SBS retains Australian Superbike Championship free-to-air rights
Australian public-service broadcaster SBS has retained free-to-air rights to show the 2022 season of the Australian Superbike Championship (ASBK)
AutoNation signs as sponsor of the Miami Grand Prix
American automotive retailer AutoNation has signed an agreement with South Florida Motorsports to sponsor Formula 1’s Miami Grand Prix.
Extreme E to launch hydrogen-fuelled championship
Extreme E, the electric off-road motor racing series, has revealed expansion plans through the intention to launch a hydrogen championship in 2024
IWC Schaffhausen extends with Mercedes-AMG Petronas F1 team
Swiss watch brand IWC Schaffhausen has expanded its sponsorship of the Mercedes-AMG Petronas F1 team in a multi-year extension
Nascar seals Fox Sports Mexico, Bandeirantes rights deals
US stock car racing series Nascar has sealed rights agreements with pay-television broadcaster Fox Sports Mexico and Brazilian media group Bandeirantes until 2024
Isle of Man TT launches streaming platform
The Isle of Man TT has announced the launch of a new streaming platform that will provide live coverage of the motorcycling showpiece
COTA strikes five-year extension to host F1 United States GP through 2026
The United States Grand Prix will remain on the Formula 1 calendar until at least 2026 after Circuit of the Americas in Austin, Texas, signed a five-year extension to stage the race.
Ferrari secures ManpowerGroup renewal
Formula 1 team Ferrari has signed a renewal to its sponsorship agreement with recruitment specialists ManpowerGroup
F1 Miami GP secures multiyear Gainbridge partnership
The Formula 1 Miami Grand Prix has followed up newly developed partnerships with Crypto.com and Hard Rock to also secure a multiyear founding partnership with digital financial services platform Gainbridge.
F1’s dramatic 2021 season fuels 4-per-cent rise in global audience
Formula One has reported a four-per-cent increase in its cumulative television audience for the 2021 season, figures propelled by the motor-racing championship’s thrilling title battle between Max Verstappen a…
Dorna and QuintEvents to offer premium-tier MotoGP hospitality
Dorna Sports has teamed up with hospitality provider QuintEvents to launch a new premium-tier hospitality offering for the MotoGP series
McLaren terminates Bitci deal after less than a year
Formula 1 motor racing team McLaren has terminated its commercial agreement with Turkish cryptocurrency exchange Bitci.
McLaren initially partnered with Bitci
AlphaTauri makes Flex Box latest sponsorship addition
The AlphaTauri Formula 1 team has signed logistics company Flex Box to its sponsorship portfolio
F1 Miami Grand Prix adds Hard Rock to sponsorship portfolio
The Formula 1 Miami Grand Prix has expanded its sponsorship portfolio by adding hotel, resort, and casino company Hard Rock as its first founding partner in a multiyear deal
Bybit named Principal Team Partner of Red Bull Racing; Alpine F1 agrees Binance deal
Formula 1’s Red Bull Racing has signed cryptocurrency exchange Bybit as a sponsor.
McLaren strikes Gopuff deal, ROKiT Venturi announces Stoli Group tie-up
McLaren Racing has announced a “multi-year” sponsorship agreement with American grocery delivery service Gopuff, which becomes the exclusive instant needs partner of the British Formula One team.
BeIN Sports adds France to non-exclusive Extreme E deal
Pay-television broadcaster beIN Media Group has widened its coverage of the Extreme E electric off-road racing series to also include France
Rai extends MXGP rights
Italian public-service broadcaster Rai has further extended its coverage of the International Motorcycling Federation’s (FIM) Motorcross World Championship (MXGP) after agreeing a new rights deal.