Motorsport

Motorsport
Events

Formula 1 and the International Automobile Federation (FIA) have dropped plans to expand the motor racing championship’s sprint race concept for the 2022 season, but have moved to enhance the rewards o…
Motorsport
Sponsorship & Marketing

Formula E racing team Envision Racing has signed up global publication Time to its sponsorship portfolio. The deal will focus on highlighting the issue of climate change to global audiences
Motorsport
Sponsorship & Marketing

Brewing company Anheuser-Busch has committed to spend $10m (€8.8m) over the next three years to support female Nascar drivers aged 21 and over through with the Busch Light “Accelerate Her” program. Th
Motorsport
Sponsorship & Marketing

Austrian water treatment supplier BWT has signed a long-term title sponsorship with the Alpine F1 Team, effective immediately
Motorsport
Events

Formula 1 has announced today (Friday) that the Bahrain Grand Prix will remain on the motor racing series’ calendar until 2036.
Motorsport
Media

Formula E has secured multi-year renewals with Fox Sports Mexico and Bell Media in Canada for linear and digital rights to its World Championship
Motorsport
Governance

Caitlyn Jenner, the former Olympic gold medallist turned entertainment personality, has formed a team to compete in the third season of the all-female motorsport series W Series.
Motorsport
Sponsorship & Marketing

Formula 1’s Red Bull Racing has signed a title sponsorship agreement with technology company Oracle.
Motorsport
Media

Eclat Media Group has acquired rights to the Formula E World Championship in 15 markets across the Asia-Pacific region, in a two-year deal with the electric car racing series covering 2022 and 2023
Motorsport
Sponsorship & Marketing

Cryptocurrency platform Crypto.com has expanded its presence in Formula 1 by securing a nine-year deal to become the official title sponsor of the Miami Grand Prix, which is taking place on May 6-8
Motorsport
Sponsorship & Marketing

Formula 1 team Scuderia Ferrari has signed a sponsorship contract with Qualcomm Technologies
Motorsport
Media

Nascar's decision to move the Busch Light Clash from Daytona, Florida, to the Los Angeles Coliseum has reaped immediate rewards with the preseason exhibition race securing an impressive 4
Motorsport
Sponsorship & Marketing

23XI Racing, the Nascar Cup Series team co-owned by basketball legend Michael Jordan and Denny Hamlin, has secured a partnership with Jordan Brand for the 2022 season
Motorsport
Sponsorship & Marketing

Nascar has announced a double commercial boost ahead of the Busch Light Clash at the Coliseum by securing a multiyear partnership renewal with Credit One Bank and striking a new deal with American Express,…
Motorsport
Media

Australian streaming service Stan Sport has secured exclusive rights to the inaugural SpeedSeries motor racing tour in a “multi-year” deal with the Australian Racing Group.
Motorsport
Governance

Former world champion boxer Floyd Mayweather Jr. has officially unveiled Nascar Cup Series team The Money Team Racing, which will enter the No. 50 Chevrolet for driver Kaz Grala during the 2022 season.
Motorsport
Sponsorship & Marketing

Off-road electric racing series Extreme E has signed an extension to its deal with AFC Energy ahead of its second season
Motorsport
Sponsorship & Marketing

Hotel group Hilton has signed a multi-year extension to its long-standing sponsorship of the McLaren Racing Formula 1 team, an association which has been in place since 2005