Motorsport
Alpine F1 signs up Kappa and K-Way ahead of 2022 season
Formula One’s Alpine F1 team has signed an agreement with sportswear brand Kappa ahead of the 2022 season.
Liverpool’s Scammell to join Formula E as CCO
Matt Scammell, commercial director at Liverpool, is to join Formula E as its new chief commercial officer ahead of the electric racing series’ new season, SportBusiness understands.
NOS extends MXGP rights to 2024
NOS, the Dutch public broadcaster, has renewed its rights to motorcycling’s FIM Motocross World Championship in a deal with promoter Infront Moto Racing.
Heineken replaces Rolex as Australian Grand Prix title sponsor
Dutch beer brand Heineken has been announced as the title sponsor of the Australian Grand Prix, which returns to the Formula 1 calendar after a two-season absence in April
Supercars promotes Howard to CEO, targets international races
Australian motor racing series Supercars has announced the appointment of long-serving chief operating officer Shane Howard as its new chief executive
Formula E lines up E-Prix in Hyderabad
India is closing in on a return to the staging of elite motorsport, after electric car racing series Formula E signed a letter of intent to host a round of its world championship in the state of Telangana
Sky Italia picks up WRC rights
Pay-television broadcaster Sky Italia has acquired rights to the World Rally Championship ahead of the 2022 season of the motorsport series
TV Cultura follows IndyCar deal with Formula E extension
Brazilian free-to-air broadcaster TV Cultura has agreed a one-season extension to its rights deal for the Formula E electric car-racing championship.
TV Cultura’s deal covers free-to-air rights.
MXGP sponsorship portfolio bolstered by Liqui Moly signing
The FIM Motocross World Championship (MXGP) has signed oil and additive specialist Liqui Moly as a sponsor
Formula E renews with DHL ahead of season opener
Electric racing series Formula E has signed a renewal to its sponsorship deal with logistics company DHL
Maserati returns to motorsport with Formula E
Italian automotive marque Maserati has today (Tuesday) announced its return to elite motor racing for the first time in over a decade, by stating it will enter the Formula E electric series in 2023
Disney acquires IndyCar rights in Latin America, TV Cultura extends deal
Pay-television broadcaster ESPN and OTT platform Star+, both owned by Disney, have acquired rights in Latin America, including Brazil, for the US motor racing series IndyCar
New FIA leadership looks to Asia with “ambitious development strategy”
The new International Automobile Federation (FIA) leadership will prioritise growth in Asia, according to its recently appointed vice-president for the Asia-Pacific region
Viaplay signs Verstappen content deal ahead of Dutch launch
Viaplay, the subscription streaming service of Nordic Entertainment (Nent) Group, has agreed a multi-year endorsement and content deal with reigning Formula 1 world drivers’ champion, Max Verstappen.
France considers cancelling Dakar Rally following suspected terror attack
French Foreign Minister Jean-Yves Le Drian has revealed that the country is considering abandoning the ongoing Dakar Rally after an explosion occurred before the start of the event in Saudi Arabia
Williams claims victory in arbitration case against former title sponsor ROKiT
Formula 1 motor-racing team Williams is poised for a cash injection after reportedly securing victory in an arbitration case against former title sponsor, the ROKiT conglomerate
Nascar rejects ‘Let’s Go Brandon’ sponsorship deal
United States stock car racing series Nascar has rejected an attempt by Xfinity Series driver Brandon Brown to strike a cryptocurrency sponsorship deal based on the controversial "Let's Go Brandon" slogan.
Ferrari signs top-tier deal with blockchain specialist Velas Network
Formula One’s Scuderia Ferrari has added a new premium partner to its sponsorship portfolio in the form of blockchain and non-fungible token (NFT) technology specialist Velas Network.