Motorsport

Motorsport
Technology

Electric carmaker Tesla is backing US-based student motor-racing competition Formula SAE by providing equipment and advice
Motorsport
Events

Organisers of the Extreme E electric off-road motor racing series have revealed the championship’s calendar for its second season in 2022. 
Motorsport
Sponsorship & Marketing

Spanish financial services company Banco Santander has today (Tuesday) announced a return to Formula 1 motor racing team Ferrari by agreeing a new multi-year sponsorship deal that is designed to support…
Motorsport
Events

The Fédération Internationale de Motocyclisme (FIM) has selected the Australia-based SX Global to promote and manage the FIM Supercross World Championship series for the next 10 years.
Motorsport
Sponsorship & Marketing

Formula 1 team Red Bull Racing has announced security operations provider Arctic Wolf as the latest addition to its sponsorship portfolio
Motorsport
Governance

The International Automobile Federation (FIA) has elected Mohammed Ben Sulayem as its new president at its Annual General Assembly in Paris today (Friday)
Motorsport
Events

The International Motorcycling Federation (FIM) has appointed E-Xplorer as the official series promoter and commercial rights-holder of a new electric racing championship that will be held on “notable u…
Motorsport
Media

The Infront agency has signed an extension to its deal with the Automobile Club de l’Ouest (ACO) to remain as the exclusive media rights distributor of the FIA World Endurance Championship. 
Motorsport
Sponsorship & Marketing

Formula 1’s Scuderia Ferrari has signed a renewal of its sponsorship deal with cyber security and data protection specialist Kaspersky. 
Motorsport
Media

The Spring Media agency has secured exclusive global media rights to the Danish Speedway League for four years, from 2022 to 2025
Motorsport
Finance & Law

Electric car-racing series Formula E has detailed plans to introduce cost caps as part of landmark financial regulations, while the 2021-22 season calendar has been revised and ratified
Motorsport
Media

The controversial end to the 2021 Formula 1 season drew a strong audience in Australia, with 437,000 viewers staying up late to watch Max Verstappen win his first championship by overtaking Sir Lewis Hamilton…
Motorsport
Sponsorship & Marketing

Beer giant Heineken is looking to take its ‘Greener Bar’ sustainable bar concept used in Formula E into stadium and fan zone environments next year, potentially including the 2022 Women’s Euro in Engla…
Motorsport
Media

Stan Sport, the streaming platform of Australia’s Nine Network, has secured exclusive rights to the IndyCar Series, the FIA World Rally Championship and the FIA World Endurance Championship from 2022.
Motorsport
Media

The rising popularity of Formula 1 in the United States has been further shown by ESPN networks averaging 934,000 viewers per race in 2021, shattering the previous domestic broadcast record of 748,000…
Motorsport
Sponsorship & Marketing

23XI Racing, the Nascar Cup Series team co-owned by basketball legend Michael Jordan and Denny Hamlin, has secured a partnership with cereal brand Wheaties for the 2022 season
Motorsport
Media

An audience of more than 5 million Dutch viewers watched the exciting finale to the Formula 1 season yesterday (Sunday) in which home favourite Max Verstappen beat Lewis Hamilton to win his first world…
Motorsport
Sponsorship & Marketing

McLaren Racing has signed up cyber security specialist Immersive Labs to its sponsorship portfolio.