Motorsport
Formula 1 expands BWT association in latest sponsorship boost
Formula 1 has expanded its association with water treatment company Best Water Technology (BWT) to make the company its 'Official Water Technology Partner'
Extreme E to take race to Sardinia, replacing Brazil
The Extreme E electric SUV racing series will stage an event in Sardinia this October, replacing the cancelled contest in Brazil
BMW i signs Berlin ePrix title sponsorship
BMW i, the sustainability focused sub brand of automotive manufacturer BMW, will be the title sponsor of the 2021 Berlin ePrix
CAA Sports to continue as Red Bull Racing sponsorship agency
Formula 1 team Red Bull Racing Honda has renewed its sponsorship rights sales agreement with sports and entertainment agency Creative Artists Agency (CAA)
Fanseat adds French league to speedway portfolio
Pay-per-view and subscription-based sports streaming service Fanseat has bolstered its speedway rights portfolio through a wide-ranging deal with the French Motorcycling Federation (FFM)
Barstool Sportsbook named exclusive sportsbook of Phoenix Raceway
Barstool Sportsbook has become the exclusive sportsbook of Phoenix Raceway following a multiyear deal between Nascar and Penn National Gaming which provides the gaming operator access to the Arizona sports…
Champion Lubricants extends World RX backing
Champion Lubricants has opted to extend its sponsorship of the World Rallycross Championship (World RX) into a second season
Thai MotoGP cancelled due to Covid-19
The 2021 Thai MotoGP has been cancelled as the Covid-19 pandemic continues to disrupt the racing calendar, with a replacement event under consideration
BT Sport extends WRC rights to 2024
WRC Promoter, the commercial rights-holder of the FIA World Rally Championship, has extended its agreement for exclusive live media rights in the UK with pay-television broadcaster BT Sport for three years,…
IndyCar, NBC Sports seal multiyear US rights extension
The NTT IndyCar Series and NBC Sports have announced a multiyear extension of their domestic media rights agreement in the United States, which includes two races streamed exclusively on Peacock.
Cryptocurrency exchange drives into forefront of F1 sponsorship strategy
Cryptocurrency exchange Crypto.com signed as a top-tier Formula 1 sponsor in late June in a lucrative agreement
PIF, Ares part of McLaren’s £550m equity raise
British luxury automotive, motorsport and technology company McLaren Group, which includes the eponymous Formula 1 and IndyCar motor-racing teams, has secured an equity raise of £550m (€640.4m/$753.7m
Channel 4 to show Formula E’s London double-header
The Formula E electric car-racing series has agreed a deal for UK commercial broadcaster Channel 4 to cover its upcoming London E-Prix
Aston Martin F1 team looks to boost fan engagement with TikTok deal
The Aston Martin Formula 1 team has signed a content-focused agreement with social media platform TikTok
Ruoff Mortgage to sponsor Nascar’s Victory Lane in multiyear deal
Nascar and residential mortgage firm Ruoff Mortgage have secured a wide-ranging multiyear partnership that will designate the company as the US stock car racing series' official mortgage partner
IndyCar, Motorsport Games partner for licensed video game
The NTT IndyCar Series will release its first officially licensed video game in almost two decades following a partnership with leading racing game developer and publisher Motorsport Games
Alfa Romeo extends Sauber F1 title sponsorship
The Sauber Formula 1 team has extended its deal with title sponsor, Alfa Romeo
Seven picks up Extreme E highlights in Australia
Electric off-road motorsport series Extreme E has struck a highlights rights deal with Australian free-to-air broadcaster Seven