Motorsport

Motorsport
Sponsorship & Marketing

McDonald's, the US fast food giant, has become a sponsor of Formula 1 motor racing for the first time, signing a regional deal covering Latin America.
Motorsport
Sponsorship & Marketing

The 2024 season of Formula 1 gets underway in Bahrain this weekend, marking the end of an off-season commercial frenzy that saw a total of 70 new and renewed deals completed by the sport's 10 teams during the offseason.
Motorsport
Media

Streaming platform FanCode has secured exclusive F1 rights in India for 2024 and 2025, after the open-wheel racing series went direct-to-consumer in 2023.  
Motorsport
Finance & Law

Formula 1 has seen its annual revenue grow to $3.22bn (€2.97bn), with the impact of its new Las Vegas Grand Prix particularly impacting its fourth quarter results as operating income rose by 164 per cent year-on-year.
Motorsport
Media

Pay-television broadcaster beIN Sports has agreed a 10-year deal for exclusive F1 rights across the Middle East, North Africa and Turkey, five years on from dropping rights in the Mena region over piracy concerns.
Motorsport
Sponsorship & Marketing

Formula 1’s longest-standing central sponsor, logistics company DHL, has renewed its contract with the series.
Motorsport
Media

The FIA World Endurance Championship has increased its exposure in the German market through a new deal with Sport1
Motorsport
Sponsorship & Marketing

All 10 Formula 1 teams are in a pre-season race to secure sponsorship agreements ahead of the new campaign, prompting a deluge of deals to roll in over the course of the week
Motorsport
Events

The British Grand Prix has become the latest of Formula 1’s historic circuits to secure its long-term place on the calendar, with today’s (Thursday’s) news of a 10-year contract extension also ensuring that all current races have deals in place beyond the forthcoming 2024 season.
Motorsport
Sponsorship & Marketing

Renault-owned Alpine Motorsports has signed up watchmaker H. Moser & Cie. in its first all-encompassing global sponsorship agreement
Motorsport
Events

Formula 1’s Japanese Grand Prix will continue to take place at the Suzuka Circuit until 2029, with the new five-year deal marking the motor-racing series’ latest long-term hosting agreement in Asia.
Motorsport
Governance

Andretti Cadillac's application to join Formula 1 in 2025 or 2026 was rejected by the organisation's management following concerns from the 10 existing F1 teams over the dilution of commercial revenues
Motorsport
Sponsorship & Marketing

Formula 1 team Ferrari has extended its agreements with audio brand Bang & Olufsen and CEVA Logistics and also signed up Peroni as a sponsor
Motorsport
Sponsorship & Marketing

The title rights to the Red Bull-owned Formula 1 team formerly known as AlphaTauri have been acquired by digital and mobile payment network Visa and fellow financial services company Cash App
Motorsport
Sponsorship & Marketing

Formula 1 has promoted Emily Prazer, the chief commercial officer for last year’s inaugural Las Vegas Grand Prix, to fulfil the same role for the global motor racing series.
Motorsport
Sponsorship & Marketing

Spanish beer brand Estrella Galicia has rejoined the McLaren Racing sponsorship portfolio after the expiry of its deal with Ferrari. It will be the organisation's non-alcoholic Estrella Galicia 0
Motorsport
Events

Formula E could be set for another legal battle, following what it claims is a breach of contract after the planned ePrix in Hyderabad, India was cancelled
Motorsport
Finance & Law

Dorna Sports, the commercial rights-holder of the MotoGP and Superbike World Championship (WorldSBK) motorcycling championships, is up for sale, its chief executive Carmelo Ezpeleta has revealed