Motorsport
Castore continues expansion with McLaren Racing deal
Formula 1’s McLaren Racing has signed up UK-based sportswear supplier Castore to its sponsorship portfolio.
Williams Racing appoints Bower as commercial director, Hunt moves to chief marketing role
Formula 1's Williams Racing has announced the appointment of James Bower as its new commercial director, replacing Tim Hunt who moves to become chief marketing officer
Nova picks up WorldSBK rights as new Czech race unveiled
Commercial and pay-television broadcaster Nova Sport has agreed a five-year rights deal in the Czech Republic and Slovakia for the Superbike World Championship with the motorcycling series adding a new…
VR46 team signs Saudi Aramco as main sponsor, Michelin title sponsors Finnish GP
Valentino Rossi’s VR46 motorbike racing team will be backed by oil and natural gas company Saudi Aramco as its main sponsor, as the brand continues to build its presence in motorsport.
Turkey returns to F1 calendar as Canadian GP cancelled
Formula 1 has confirmed the cancellation of the 2021 Canadian Grand Prix, with Turkey stepping in as the replacement event on the motor-racing championship’s calendar.
WTCR promoter Eurosport Events agrees extension with FIA
Discovery-owned Eurosport Events will continue to promote the FIA World Touring Car Cup (WTCR) until at least 2025 after signing off on a three-year renewal
Men’s Journal sponsors IMG’s Formula Drift and Escape from Alcatraz Triathlon
Men's lifestyle magazine Men’s Journal has become the official lifestyle media partner of motorsport series Formula Drift and the Escape from Alcatraz Triathlon in deals brokered by the IMG Agency.
Formula 1 freshens up race weekends with sprint qualifying
Formula 1 is set to replace its traditional qualifying session with a sprint race at three grands prix this season, in an effort to refresh the race weekend and provide more meaningful action
Borilli Racing extends as FIM EnduroGP World Championship title sponsor
The International Motorcycling Federation (FIM) has retained road tyre manufacturer Borilli Racing as title sponsor for the 2021 Borilli FIM EnduroGP World Championship
Suzuka extends F1 deal, Honda to sponsor 2021 Japanese GP
Formula 1 is set to continue racing at Suzuka Circuit until at least the 2024 season, after a three-year contract extension was struck for the Japanese Grand Prix
Star India, Claro agree multi-year Formula E broadcast deals
Formula E, the electric car racing championship, has agreed a multi-year deal with pay-television broadcaster Star India for rights to the series across the Indian subcontinent
J Sports secures Extreme E rights in Japan
Extreme E, the new electric off-road series, has agreed a rights deal in Japan with pay-TV broadcaster J Sports to show the championship across its linear channels
Formula E strengthens DHL ties with race title sponsorship
Formula E has built on its long-term association with logistics company DHL through a new race title sponsorship deal
London and NY in, Asia out, as Formula E confirms calendar
London and New York have been confirmed as hosts of Formula E races this year, while hoped-for races in Asia, Marrakech and Santiago have been pushed to next year
Netflix develops Bubba Wallace docuseries
Global streaming service Netflix is developing a docuseries following Bubba Wallace, Nascar’s only Black full-time driver, as he competes for the newly formed 23XI Racing team.
Indianapolis 500 poised to attract Covid-record 135,000 attendance
The Indianapolis 500 is poised to become the most-attended sporting event in the world since the start of the Covid-19 pandemic with 135,000 spectators permitted to attend the May 30 race
Nascar partners with Grabyo to enhance content capabilities
US stock car racing series Nascar has partnered with cloud video production platform Grabyo to shift its digital video production workflow to a hybrid model.
World RX commercial entity established with Dirks named executive director
A new Munich-based commercial entity has been established to promote and manage the commercial aspects of the FIA World Rallycross Championship with Arne Dirks, previously managing director of German basketball’s B…