Motorsport

Motorsport
Media

Nascar has signed seven-year domestic media rights contracts for its premier Nascar Cup Series with broadcasters Fox Sports, NBC Sports, Amazon Prime Video and TNT Sports that will begin in 2025 and run…
Motorsport
Sponsorship & Marketing

Monster Energy has agreed a deal to become an Official Partner of the McLaren Formula 1 team, having decided not to renew its long-standing sponsorship agreement with the Mercedes Petronas outfit.
Motorsport
Finance & Law

Formula E has commenced legal proceedings against ProSiebenSat.1 following the German commercial broadcasting group's decision to walk away from the series, SportBusiness can reveal.
Motorsport
Media

Live Formula 1 action will remain on public-service television in Austria after ORF agreed terms on a new three-year rights agreement with commercial broadcaster ServusTV
Motorsport
Sponsorship & Marketing

Rolex has secured the title sponsorship rights to next year’s Australian Grand Prix as part of its existing Global Partner deal with Formula 1.
Motorsport
Events

Formula E has sealed what will be a record 17-race season in 2024, with Misano joining Shanghai and Tokyo as new venues on the electric motor racing series’ calendar.
Motorsport
Sponsorship & Marketing

German software company SAP has agreed a new partnership with Mercedes-AMG Petronas, which the two parties state has the potential to “create a new blueprint” for the automotive industry, while US communications platform WhatsApp has stepped up its association with the Formula 1 team.
Motorsport
Sponsorship & Marketing

Manchester-based e-commerce and consumer goods company THG has appointed the Right Formula agency to activate its new sponsorship agreement with the Williams Formula 1 team.
Motorsport
Sponsorship & Marketing

Formula 1 team Red Bull Racing is in advanced negotiations with international financial services company JP Morgan Chase about a sponsorship agreement, SportBusiness can reveal
Motorsport
Sponsorship & Marketing

Formula 1 will generate $445m (€410.1m/£358.1m) in central sponsorship income this year, an increase of 18.9 per cent on the $374m it generated in 2022.
Motorsport
Finance & Law

US private equity firm Arctos Partners has invested in the Aston Martin F1 team with Canadian billionaire Lawrence Stroll selling a minority stake
Motorsport
Media

Formula E is racing to land a new free-to-air broadcaster in Germany in time for the start of the 2024 season after ProSiebenSat.1 ended its deal despite having seemingly agreed terms on a contract extension
Motorsport
Sponsorship & Marketing

General Motors (GM) has formally registered to join Formula 1 as a power unit manufacturer from 2028 in a move which boosts the prospects of a team owned by Andretti Global, the parent company of Andretti…
Motorsport
Events

Formula E has announced an agreement is in place to return to the streets of Tokyo in 2025, despite having yet to stage a race in the Japanese capital
Motorsport
Finance & Law

Formula 1’s revenue for the third quarter of 2023 rose to $887m (€829m), with the figures boosted by increased media rights and sponsorship fees, as well as one extra race compared to the same period in 2022.
Motorsport
Host Broadcast & Production

Experienced motor racing production company Whisper has been appointed by Formula E to produce English-language live race coverage of the 10th season of the ABB FIA Formula E World Championship
Motorsport
Industry Moves

The Renault-owned Formula 1 team Alpine has appointed former Brentford executive James Parkinson as its new UK commercial director
Motorsport
Media

OTT subscription sports broadcaster DAZN has become Formula 1’s new exclusive rights-holder in Spain through a three-season deal that ends telco Telefónica’s status as the motor-racing championship’s primary partner in the country.