Motorsport
Nascar hopes on-site betting will spark new interest in series
Nascar has taken a calculated gamble that legal sports betting will further engage its audience and attract new fans and commercial partners to the embattled motor racing series.
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Formula One boosts digital revenue
The Formula One motor-racing series has reported a 65 per cent increase in revenue from digital rights and services, but failed to make a profit from this sector as owners Liberty Media continue their…
UK-based F1 teams subsidised by British taxpayers
UK-based Formula One teams have received £112.2m ($145m) in subsidies from the UK government since 2012 according to a report in The Daily Telegraph.
Audience research drives F1 to brings fans closer with city-based festivals
Formula One’s director of marketing and communications Ellie Norman tells Ben Cronin why the sport’s series of city-based Fan Festivals aim to make it more accessible to audiences and promote it beyond the confines of a Grand Prix weekend.
Brazil and Bahrain return to WEC calendar
Motor-racing series the World Endurance Championship (WEC) has confirmed today (Friday) that it will return to Bahrain and Brazil after revealing its provisional calendar for the 2019-20 season
World Rallycross Championship delays electric switch
The World Rallycross Championship (World RX) has postponed plans to transform into an electric car-racing series as promoter the IMG agency seeks further time to attract manufacturer partners
IndyCar set to remain in the ‘Motor City’
Detroit is poised to retain its annual race on the calendar of US motor-racing series IndyCar after the Michigan Department of Natural Resources (MDNR) finalised the terms of an agreement with the Detroit…
US Digest | Woods-Mickelson showdown set for Thanksgiving weekend
Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market
Woods-Mickelson showdown set for Thanksgiving weekend
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US sports tweak rules and presentation to keep audiences hooked
US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.
Stroll-backed consortium rescues Force India
Force India is set to come out of administration after a consortium led by Lawrence Stroll agreed a deal to take control of the Formula One motor-racing team
Nascar CEO France takes leave of absence following arrest
Nascar president Brian France has taken an indefinite leave of absence from the North American stock car-racing series amid reports he was arrested on Sunday for driving while intoxicated and criminal…
MotoGP lines up first race in Mexico
The MotoGP motorcycling championship is set to stage its first race in Mexico, with the Autódromo Hermanos Rodriguez circuit set to replace Finland on the 2019 calendar, according to multiple reports.
F1 targets centralisation with Hotels for Hope tie-up
Formula One has unveiled Hotels for Hope as its official room booking provider as the motor-racing championship continues its drive to enhance its fan experience
People power takes FIM Endurance World Championship to Sepang
Malaysia’s Sepang International Circuit (SIC) will become a new part of the International Motorcycling Federation’s (FIM) Endurance World Championship (EWC) after the venue held a vote to determine whi…
Force India placed into administration
Formula One motor-racing team Force India has been placed into administration with up to five parties reportedly interested in rescuing the UK-based outfit
Formula One pays tribute to former Ferrari chief Marchionne
The world of Formula One has today (Wednesday) paid tribute after it was announced that former Ferrari chief Sergio Marchionne, a powerful figure in the automotive industry, has died at the age of 66
Formula One drops plans for 2019 race in Miami
The Formula One motor-racing championship has postponed plans to stage a new grand prix in Miami, stating it is not prepared to do a deal that would result in an event being held on a “sub-optimal” rac…
Ferrari figurehead departs to shake up planning for F1’s future
Sergio Marchionne, chairman and chief executive of Ferrari, has stepped aside from his position in a development that removes a combative key player in Liberty Media’s ongoing efforts to reform the Formula O…