Multi-sport
Birmingham 2022 continues sponsorship drive with three additions
The organisers of the Birmingham 2022 Commonwealth Games have made three sponsorship additions as preparations for next year’s event ramp up.
Hangzhou Asian Games sponsorship revenue ‘nearly $600m’
Sponsorship sales for next year's Asian Games in Hangzhou, China have generated nearly RMB3.8bn ($600m/€530m), according to its organising committee.
Five lessons from Michael Payne’s Olympic opus
The former IOC marketing chief’s coffee table book on Olympic history covers the inner workings and external forces that helped shape the IOC’s commercial development. Matthew Glendinning, editor of SportBusiness Sponsorship, draws five personal conclusions from Payne’s opus.
Paris 2024 unveils plans for opening ceremony along River Seine
Paris 2024 will set a first for a summer Olympic Games after confirming that its opening ceremony will take place outside of a stadium, instead taking in the heart of the French capital
FISU eyes 2027 as replacement Games for Lucerne
The International University Sports Federation (FISU) has expressed its hope that Lucerne may bid for the 2027 winter World University Games following the cancellation of this year’s event.
IOC ratchets up pressure on Fifa’s biennial World Cup plan
The International Olympic Committee has renewed its attack on Fifa president Gianni Infantino’s plans to increase the frequency of World Cup competitions.
Saigon Beer signs up to sponsor 31st SEA Games
The organisers of next year's Southeast Asian Games have announced that Saigon Beer has joined the event as a sponsor.
Tokyo Olympics total cost ‘less than expected’ as labour costs cut
The total cost of the postponed 2020 summer Olympic and Paralympic Games in Tokyo could be lower than ¥1.5tn (€11.7bn/$13.3bn) as the absence of spectators helped to cut costs, according to a new report.
Paris 2024 aims to sell 3m Paralympics tickets to break event record
Organisers of the Paris 2024 Paralympic Games have targeted selling all three million tickets for the event, breaking London 2012’s record of 2.7 million sold.
New Covid-19 variant sees cancellation of Lucerne’s winter Universiade
The 2021 winter Universiade has today (Monday) become the first major sporting victim of the new Covid-19 variant that has emerged, with Lucerne’s event being cancelled outright less than a fortnight b…
Olympic Council of Asia awards 2029 Asian Youth Games to Cambodia
The Olympic Council of Asia has announced host nations for two of its forthcoming events at this weekend’s 40th OCA General Assembly in Dubai.
Gwangju, Daegu launch bid to host 2038 Asian Games
The South Korean cities of Gwangju and Daegu have today (Monday) held a ceremony to launch their joint bid to host the 2038 edition of the Asian Games multi-sport event
IBSF’s Ferriani succeeds Chiulli as GAISF president
Italy’s Ivo Ferriani has today (Friday) been elected president of the Global Association of International Sports Federations (GAISF), succeeding Raffaele Chiulli.
Over 40 broadcasters on board for Munich’s European Championships
Organisers of the 2022 European Championships have revealed that 44 broadcasters on the continent have committed to covering next year’s edition of the multi-sport event in Munich, Germany.
Team Whistle to sell sponsorships to Birmingham’s World Games
Digital sports media company Team Whistle has been appointed to handle sponsorship packaging, sales and social support for next year’s edition of the World Games multi-sport event in Birmingham, Alabama.
Birmingham 2022 adds five new sponsors
The organising committee for the 2022 Commonwealth Games in Birmingham has agreed sponsorship deals with facilities management company OCS Group UK, software and solutions provider Wiz-Team, event management…
Harry Eckersley | How sport can play to protect the planet
With COP26 underway, Harry Eckersley, senior marketing executive, CSM Sport & Entertainment, looks at why climate change poses a significant threat to the ability to watch and play sport and points to the best sustainability initiatives from rights-holders
Michael Payne | Commercial lessons from Tokyo 2020
Sports marketing consultant and former IOC marketing director Michael Payne argues political opposition to Tokyo 2020 failed to extinguish the event’s symbolism. In this extended piece, he also asks what commercial lessons can be learned from the event