Olympic Games

Olympic Games
Events

Switzerland has moved a step closer to hosting the 2038 edition of the Winter Olympic and Paralympic Games after the country’s Federal Council pledged its support for the bid.
Olympic Games
Licensing & Merchandising

Panini has struck a licensing deal with the International Olympic Committee to create collectible stickers and cards for the next two editions of the Olympic Games.
Olympic Games
Sponsorship & Marketing

Cisco joins LA28's second tier of major sponsors as the organising committee continues to chip away at its $2.5bn sponsorship revenue goal.
Athletics
Governance

World Athletics’ plans to award prize money for gold medalists at the Olympic Games have been described as “discriminatory” by Spyros Capralos, president of the European Olympic Committees.
Olympic Games
Industry Moves

The organising committee for the 2028 Los Angeles Olympics and Paralympics has finally filled its chief executive void, with Reynold Hoover the third person to take on the role.
Olympic Games
Events

American events platform AXS and German services company CTS Eventim have been awarded ticketing rights for the LA28 Olympic and Paralympic Games
Olympic Games
Industry Moves

Kathy Carter has stepped down as chief executive of LA28, the organising committee for the 2028 Los Angeles Olympics with no immediate successor named
Olympic Games
Events

Polish President Andrzej Duda has announced that the country will pursue a bid to host the 2036 edition of the summer Olympic and Paralympic Games.
Olympic Games
Events

Architecture and design practice Populous is reportedly working with Ahmedabad to support a potential bid from the Indian city for the 2036 edition of the summer Olympic Games
Olympic Games
Industry Moves

Sheikh Talal Fahad Al Ahmad Al Sabah has controversially been elected as the new president of the Olympic Council of Asia, replacing his brother Sheikh Ahmad, who was suspended from the role in 2021 after…
Olympic Games
Sponsorship & Marketing

Australian media group Nine has followed up its recent rights agreement for the Olympic Games by signing a commercial sponsorship deal with the Australian Olympic Committee (AOC)
Olympic Games
Events

Four events on the programme for the 2026 Winter Olympic and Paralympic Games in Milan and Cortina d’Ampezzo will feature new formats and names following approval by the executive board of the International O…
Cycling
Governance

David Lappartient, president of the International Cycling Union (UCI), has confirmed that he is running to be the next president of the French Olympic Committee (CNOSF)
Olympic Games
Sponsorship & Marketing

Airport operator Groupe ADP has announced a domestic sponsorship deal for the Paris 2024 Olympic and Paralympic Games
Olympic Games
Events

The organising committee for the 2026 Winter Olympic and Paralympic Games in Milan and Cortina d’Ampezzo has informed the International Olympic Committee (IOC) that its budget for the event will be around €…
Olympic Games
Media

US media group NBCUniversal has announced that its Peacock streaming service will provide live coverage of every sport and event during next year’s Olympics in Paris, a first for a summer Games.
Olympic Games
Technology

The United States Olympic & Paralympic Committee (USOPC) has announced that it will work with technology company Next League to build a digital engagement platform (DEP) for Team USA and its national governing…
Olympic Games
Events

The organising committee for the Paris 2024 Olympic Games has announced that 3.25 million tickets have been sold during the first phase, a record for a sporting event in France