Olympic Games
Lumme: 10-year TOP deal with Deloitte will help IOC’s D2C transition
The IOC’s 10-year sponsorship deal with Deloitte will help the organisation’s transition to becoming more of a direct-to-consumer business and aid its digital transformation, according to commercial chi…
CBC secures Olympic Games rights in Canada until 2032
The International Olympic Committee has awarded exclusive broadcast rights in Canada for the Olympic Games between 2026 and 2032 to public service broadcaster CBC/Radio-Canada
NBCUniversal promotes pair of Olympic ad sales executives
Comcast-owned entity repositions its leadership team for upcoming Games
Paris 2024 aims to sell record 13.4m tickets, system to ‘minimise no-shows’
The Paris 2024 organising committee has unveiled the first details of the ticketing programme for the Olympic and Paralympic Games, announcing that a total of 13
Justin Tan | Five observations from Beijing 2022
The managing director for China at Mailman selects the most significant sports marketing developments and trends witnessed at the Beijing 2022 Winter Olympics.
Discovery: Beijing 2022 drove near 50-per-cent rise in new OTT subscribers
Media group Discovery has announced that its discovery+ streaming platform drove a near 50-per-cent increase in the number of new paid streaming subscribers on the back of the recent Beijing 2022 winter…
NBCUniversal ends Beijing 2022 with worst-ever US ratings
Wide range of difficult factors contribute to significant viewership decline
Beyond Beijing: Sustained growth expected for China’s winter sports industry
Industry insiders confident that participation boom is real
Growing middle class seeks active lifestyles and new pastimes
Home-grown elite events and athletes expected in coming years
Lumme: Market conditions, not Salt Lake City bid, to shape US rights strategy
The International Olympic Committee is in no rush to begin negotiations over a new US broadcast rights deal and its timeline for negotiations will not be dictated by a Salt Lake City bid for future Winter…
Discovery’s Beijing 2022 coverage nets strong streaming uplift
Media group Discovery has reported that streaming minutes consumed via its European subscription services during the opening week of the 2022 winter Olympic Games have been more than 18 times higher than…
NBCUniversal executives trying to make most of “difficult” Beijing Winter Olympics
NBCUniversal executives are doing their utmost to take the positives from the 2022 Beijing Winter Olympics, which have generated historically low TV ratings in the United States but have helped build the…
Bing Dwen Dwen and Eileen Gu spur Winter Olympics spending in China
Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China
Paris 2024 to split partnership director role into two following Masure exit
The Paris 2024 Olympic and Paralympic Games Organising Committee is to revamp the structure of its commercial team following the departure of Marlène Masure, who will leave her role as director of partnership …
Beijing 2022 Opening Ceremony draws 16m viewers on NBC, down 43 per cent from 2018
The 2022 Beijing Winter Olympics Opening Ceremony attracted a Total Audience Delivery (TAD) of nearly 16 million viewers across multiple NBCUniversal platforms in the United States, representing a record-low …
IOC launches NFT-based game for Beijing 2022
An official mobile game based on the Beijing 2022 Winter Olympics has been released, featuring a marketplace where users can trade Olympic 'pins' in the form of non-fungible tokens
FuboTV to carry NBCUniversal’s Beijing 2022 coverage
US-based sports streaming platform fuboTV has reached an agreement to carry NBCUniversal’s coverage of the Beijing 2022 Winter Olympic Games, which officially begin on Friday.
Canada to explore First Nations-led bid for 2030 Winter Olympics
The Canadian Olympic Committee and Canadian Paralympic Committee have signed an agreement with Canada’s Four First Nations, along with the municipalities of Vancouver and Whistler, to officially explore t…
Seven unveils extensive Beijing 2022 broadcast plans
Australian free-to-air broadcaster Seven has unveiled plans for more than 1,600 hours of live coverage of the Beijing 2022 Winter Olympics across its television channels and streaming service