Road Cycling

Road Cycling
Sponsorship & Marketing

French consumer credit company Cofidis will continue to sink more than €10m ($10.7m) per year into its men's, women's and paracycling teams through 2028, despite limited success on the road in recent years.
Road Cycling
Sponsorship & Marketing

Škoda Auto has doubled down on its sponsorships profile in road cycling by extending as a main sponsor of the Tour de France and La Vuelta Grand Tour races for both men and women.
Road Cycling
Finance & Law

SweetSpot, until recently the organiser and promoter of cycling's Tour of Britain, has entered liquidation as it faces legal disputes exceeding £1m (€1.2m/$1.3m).
Road Cycling
Sponsorship & Marketing

Continental, the German tyre manufacturer, has returned as a sponsor of road cycling's Giro d'Italia after a four-year hiatus
Road Cycling
Sponsorship & Marketing

The future of Team Jumbo-Visma, the top professional cycling team from the Netherlands, looks to have been secured with Pon Holdings, a Dutch conglomerate in the transportation sector, stepping into replace…
Road Cycling
Media

One of the most intense head-to-head battles in recent years in road cycling had the knock-on effect of producing stellar television ratings for this year’s Tour de France in the three key contributing m…
Road Cycling
Sponsorship & Marketing

Short-form video platform TikTok has become an ‘Official Supplier’ of the Tour de France men’s and women’s races, starting from July 1. As
Road Cycling
Sponsorship & Marketing

Cycling’s Tour of Britain has signed up a ‘Points Jersey Partner’ in the form of holiday cottages and luxury homes provider, cottages.com, but has yet to confirm a title sponsor for this year’s race. The
Road Cycling
Sponsorship & Marketing

French optical lenses company Krys has renewed as a Major Partner of the Tour de France and the main sponsor of the white jersey, the classification for young riders, until 2026.
Road Cycling
Sponsorship & Marketing

The top riders in the Giro d’Italia grand tour race will continue to wear jerseys made by Castelli until at least 2026, after the Italian sportswear firm today (Monday) announced an extension of its s…
Road Cycling
Sponsorship & Marketing

Consumer credit and mobile banking group Cofidis has extended its sponsorship of Spain’s La Vuelta Grand Tour cycling event for two more years until 2024.
Road Cycling
Sponsorship & Marketing

Italian bank, insurance and asset management group Banca Mediolanum has renewed as a top tier sponsor of the Giro d'Italia Grand Tour cycling race for another three years
Road Cycling
Sponsorship & Marketing

Supermarket chain Carrefour Spain has extended its main sponsorship of Spanish road racing classic La Vuelta and become title sponsor of La Vuelta Femenina for the first time
Road Cycling
Sponsorship & Marketing

UK investment platform AJ Bell has extended as title sponsor of the upcoming Tour of Britain cycling event for a second year, despite a wider search for a new lead sponsor by the race organisers in 2022
Road Cycling
Sponsorship & Marketing

Belgian pro cycling team QuickStep-AlphaVinyl will become Soudal-QuickStep in 2023 under a new five-year co-title deal with the Soudal sealant and adhesive brand
Road Cycling
Sponsorship & Marketing

Spanish railway company Renfe has signed as a sponsor of La Vuelta a España cycling Grand Tours event for the seventh consecutive year.
Road Cycling
Sponsorship & Marketing

French utility company Suez has become the main co-sponsor of the first French team to make the UCI Women’s World Tour (WWT).
Road Cycling
Technology

Velon, the team-owned marketing and media company for professional road cycling, has announced fitness tracking technology provider Whoop as its new official data partner