Road Cycling
Wanda Sports to organise and promote Chinese road cycling league
The Chinese Cycling Association has appointed sports marketing entity Wanda Sports to organise and promote a new national road cycling league, according to Chinese sports industry news website EcoSports.cn
Strava agrees Tour de France sponsorship deal
Strava, the social platform for athletes, has signed a three-year sponsorship deal for the Tour de France and the Tour de France Femmes women's event
Rusvelo stops racing as title sponsor hunt fails; Gorillas signs with Team Jumbo-Visma
The Russian ProTour cycling team formerly known as Gazprom-Rusvelo missed its March 27 deadline to find a new title sponsor and has formally suspended its professional competitive activities
UCI bans Russian and Belarusian teams and sponsors
The International Cycling Union (UCI) has imposed competition bans on all Russian and Belarusian national cycling teams, as well as pro cycling teams, including the UCI ProTeam Gazprom-Rusvelo
Lastminute.com plans brand boost with Tour de France deal
Online travel and holiday brand Lastminute.com has signed with the Amaury Sports Organisation (ASO) as a sponsor of the Tour de France and other ASO-organised road cycling races
Dstny to replace Soudal at Lotto cycling team from 2023
Belgian cloud technology brand Dstny will become the co-title sponsor of the Lotto-Dstny UCI WorldTour cycling team from 2023 to the end of 2024
Škoda UK extends with cycling’s Tour of Britain and Women’s Tour
The UK division of Czech car brand Škoda has extended its sponsorship with the Tour of Britain and Women’s Tour cycling events for three more years.
Premier Tech joins Israeli UCI WorldTour team as co-sponsor
Canadian technology and industrial company Premier Tech has joined the UCI WorldTour cycling team, formerly known as Israel Start-Up Nation, as co-title sponsor from the 2022 season
Deceuninck stays in cycling with Alpecin-Fenix deal
Belgian cycling team Alpecin-Fenix has signed up window manufacturer Deceuninck as a co-sponsor
FloSports secures Canadian rights to women’s Tour de France
North American streaming service FloSports has secured exclusive Canadian rights to the women's Tour de France in 2022 and 2023
Jules extends with ASO as outfitter of Tour de France officials until 2025
French men's fashion brand Jules has become an official supplier to the Tour de France in a four-year agreement, from 2022 to 2025
Soudal signs one-year extension at WorldTour team before expected switch
The Belgian UCI World Tour cycling team currently known as Lotto Soudal has renewed with co-title sponsor Soudal for one more season before the chemical manufacturing company is expected to exit the team…
ASO signs AkzoNobel as Tour De France official supplier
The Amaury Sport Organisation, organiser and promoter of the Tour De France, has signed up paint brand AkzoNobel as an official supplier to the event
ASO signs Shimano as Tour de France sponsor after Mavic deal ends early
Japanese bicycle component manufacturer Shimano has stepped up its involvement in cycling by signing with the Amaury Sport Organisation (ASO), organisers of events including the Tour De France
Infront boosts cycling portfolio with Flanders Classics, Amstel Gold Race rights
The Infront agency has bolstered its road cycling portfolio in a long-term deal for international broadcast rights to both the Tour of Flanders and the Netherlands’ Amstel Gold Race.
Team Sunweb becomes Team DSM in new sponsorship deal
Pro Cycling's Team Sunweb will switch title sponsors to nutrition, health and sustainable living specialist DSM from 2021
ASO cancels Paris-Roubaix; UCI Road Worlds see huge audience boost
The 2020 edition of the Paris-Roubaix cycle race has been cancelled outright by its organisers, the Amaury Sport Organisation
Tour de France moves 2021 Grand Départ from Copenhagen to Brittany
Tour de France operator Amaury Sports Organisation has announced the town of Brest, Brittany as the official starting point for next year’s race, replacing the Danish capital of Copenhagen.